Networking, learning, and celebrating indie publishing at IBPA’s Publishing University 2018

On April 6–7 I joined 300 independent publishers and authors in Austin, Texas, to go “back to school” and advance our education at the Publishing University 2018. The annual conference, organized by the Independent Book Publishing Association, featured a mix of keynote speeches, panel discussions, and in-depth seminars run by industry experts, on topics ranging from author branding, distribution, and sales to editorial development. All the major publishing models were well represented at the event, with traditional publishers, self-p... keep reading


Hybrid Publishers are not Vanity Presses

Authors today have many publishing options available to them, which can make it hard for them to understand the differences, much less choose the route that suits them best. Some authors want the professionalism and market reach of a traditional publisher, while others prefer the accessibility, higher royalties, and expediency that self-publishing provides. And then there are those authors who simply want the best of both worlds.

Many businesses have sprung up to service this “best ... keep reading


Press Release: Hybrid Publisher Criteria Published by the Independent Book Publishers Association (IBPA)

For Immediate Release

February 23, 2018

Hybrid Publisher LifeTree Media Calls on Canadian Industry to Adopt Hybrid Publisher Criteria Published This Week by the Independent Book Publishers Association (IBPA)

VANCOUVER – The US-based Independent Book Publishers Association (IBPA) has developed and released a groundbreaking nine-point list of criteria to define and standardize hybrid publishers, with input from Maggie Langrick, Publisher and CEO of Canadian hybrid press LifeTree Media Ltd. IBPA’s Hybrid Publisher Criteria is the publishing industry’... keep reading


See Maggie Langrick Speak at IPBA Publishing University 2018

Calling all independent presses and self-published authors: this year’s Independent Book Publishers Association (IBPA) Publishing University takes place on April 6–7 in Austin, Texas. The annual educational and networking conference offers hands-on learning labs, inspiring keynote speeches, in-depth workshops, a book award ceremony, and many more valuable professional resources.

Our publisher, Maggie Langrick, will lend her award-winning expertise at two sessions. On Friday, April 6, she’ll lead a Book Concept ... keep reading


Venkat Venkatraman sets out new rulebook for business transformation in The Digital Matrix

Professor Venkat N. Venkatraman has built a 30-year career on helping businesses adapt to technological change. A management professor and department chair at the Boston University Questrom School of Business, he is a top-cited researcher at the crossroads of strategy and information technology and was twice awarded an IBM fellowship for his work focusing on business challenges in the network era. In addition to his academic work, Venkatraman consults with companies such as IBM, Microsoft, Ericsson, Zurich Financial, ... keep reading


Three Essential Questions to Ask a Hybrid Publisher

What the heck is a hybrid publisher, anyway? And how do you know if you’ve found a good one?

At its best, hybrid publishing offers many of the benefits of being published by a traditional publisher — including access to market (i.e. brick-and-mortar bookstores), high quality editing and design — as well as the benefits of self-publishing, such as higher royalties, ownership of rights and creative control. I founded LifeTree on this model ... keep reading


Traditional vs. self-publishing – and an alternative to both

Last week, my favourite book industry blogger Jane Friedman posted an update to her popular infographic breaking down the major routes to publishing. It is shared with permission here, but you might also want to check out her original post at janefriedman.com.

She names those four routes as traditional publishing, fully assisted ... keep reading