HR veterans Edie Goldberg and Kelley Steven-Waiss had a mission: help other organizations change the way they work. To them, a book was the platform to share their knowledge. The question was, which publishing path should they take? Here Edie Goldberg talks with our publisher Maggie Langrick about why she and her co-author chose hybrid publishing for their book The Inside Gig, and how this option best served their needs. This interview has been edited for length and clarity.
Publishing a book is a ... keep reading
Media coverage, also called publicity or public relations (PR), is often the first thing that comes to mind when we think of marketing. Publicity is, in essence, the spreading of information. Of course, you hope that readers will enjoy your book so much they’ll spread the word themselves through word-of-mouth. But in the beginning, you’ll need to give that process a jump-start with a media campaign. This is where a team of publicists pitch your book to their contacts in the media to obtain coverage on TV, radio, and podcasts, and in newspapers, magazines, and online publications. Ideall... keep reading
This guest post was written by Stephen Ullstrom, indexer and proofreader.
Crack open any nonfiction book and flip to the back. Chances are, you’ll find an index there. Although overlooked at times, the index is a useful guide for readers to locate specific concepts and subjects within a book. The author isn’t usually responsible for creating the index—that job lies in the hands of a skilled professional, the indexer—but it’s worthwhile for anyone writing a book to understand how the indexing process works.
Here ar... keep reading
A consultant, keynote speaker, and global retail influencer, Steve Dennis is also a prolific Forbes contributor. However, as he’s found out, writing short-form pieces are a different ball game compared to writing his first book, Remarkable Retail (published by LifeTree Media in April 2020). Here the new author talks with our publisher Maggie Langrick about what he’s learned and gained from the experience of going through the book publishing process for the first time. This interview has been edited fo... keep reading
Even in today’s world of digital and guerrilla marketing, publicity is an essential aspect of promoting your book and generating buzz. Media coverage is harder to come by than ever, but it’s still the most effective way to stimulate book sales, especially appearances on national TV.
Unless you are a publicist yourself, do not attempt to do your own publicity. Media outreach is so much more than just sending out a press release—this job is all about relationships that are cultivated over time and built on trust. That’s why it’s worth hiring a professional to run your media c... keep reading
Nothing feels better than knowing that people are talking about your book, but having your book reviewed can be nerve-wracking, too. What if the reviews are negative, or what if there are no reviews at all? By taking your word-of-mouth buzz—or influencer marketing—into your own hands, you can get your book into more conversations and guarantee yourself a number of fair reviews that will boost your book sales.
Reviews are an essential tool for creating credibility and exposing your book to more people. Of course, a book review in the New York Times is fantastic, but revie... keep reading
One of the most important goals in marketing your book is generating pre-orders. But getting those pre-orders can be challenging—not only must consumers be aware of your book well in advance, they must also be excited enough to part with their money, long before they can get their hands on your book. That’s a tough sell for any product. Most consumers, aside from early adopters of new technology, would rather just wait until the item is available, and pick it up then (if they’re still interested). There’s no good reason at all for them to buy it early—unless you give them... keep reading
Every author has their own preferred environment and process for writing, which makes it especially challenging for teams who must consider the preferences and proclivities of both writing partners. While this makes it difficult to lay out a one-size-fits-all set of writing best practices, there are common pitfalls to watch out for.
Here are some tips and tricks to help writing partners get the words out and keep on top of the material.
1. Set up a regular routine
You will be astonished by how quickly a week, two weeks, or even a month can evaporate wit... keep reading
Amy Lombardo is a life coach and a pioneer in personal growth program development. Her book Brilliance was published in March 2019. Hear her speak at our inspiring nonfiction publishing session in Los Angeles on May 28.
What was your purpose for writing your book Brilliance, and what e... keep reading
As a publisher of nonfiction expert-written books, I have seen first-hand the transformative difference that becoming a published author can make in an individual’s personal life and career. In fact, it’s the single most powerful way to position yourself as a thought leader—if you do it right.
There are more routes to publication available than ever before. While there is no one “best” way to publish a book, there is a way that is best for you. To help you navigate the complex world of modern publishing, here are five questions every aspiring nonfiction author... keep reading