Three Killer Book Pre-order Strategies

One of the most important goals in marketing your book is generating pre-orders. But getting those pre-orders can be challenging—not only must consumers be aware of your book well in advance, they must also be excited enough to part with their money, long before they can get their hands on your book. That’s a tough sell for any product. Most consumers, aside from early adopters of new technology, would rather just wait until the item is available, and pick it up then (if they’re still interested). There’s no good reason at all for them to buy it early—unless you give them... keep reading


5 Best Practices for Writing Partners

Every author has their own preferred environment and process for writing, which makes it especially challenging for teams who must consider the preferences and proclivities of both writing partners. While this makes it difficult to lay out a one-size-fits-all set of writing best practices, there are common pitfalls to watch out for.

Here are some tips and tricks to help writing partners get the words out and keep on top of the material.

1. Set up a regular routine

You will be astonished by how quickly a week, two weeks, or even a month can evaporate wit... keep reading


Five Questions to Ask Yourself Before Writing a Book

As a publisher of nonfiction expert-written books, I have seen first-hand the transformative difference that becoming a published author can make in an individual’s personal life and career. In fact, it’s the single most powerful way to position yourself as a thought leader—if you do it right.

There are more routes to publication available than ever before. While there is no one “best” way to publish a book, there is a way that is best for you. To help you navigate the complex world of modern publishing, here are five questions every aspiring nonfiction author... keep reading


6 of the Best Book Outlining Apps

It’s one thing to want to write a nonfiction book. It’s another to actually do it. A good starting point is to write a book outline, which can help you clarify your message and key points, and structure your arguments in a persuasive and digestible way. Nowadays there are plenty of accessible digital programs to make the outlining process quicker and more efficient.

Here are six top options to help you set your book up for success.

For brainstorming: MindMeister

If you’re a visual thinker, MindMeister... keep reading


[Q&A] Author Keri Ohlrich Shares the Business Benefits of Writing a Book

Keri Ohlrich is the CEO and co-founder of HR consulting business Abbracci Group. Her book The Way of the HR Warrior, co-written with Monica Frede, was published in September 2018. Hear her speak at our inspiring nonfiction publishing session in Los Angeles on May 28.

HR is a loaded issue in business these days. What gap in the business leadership genre were you looking to address with ... keep reading


Hybrid Publishers are not Vanity Presses

Authors today have many publishing options available to them, which can make it hard for them to understand the differences, much less choose the route that suits them best. Some authors want the professionalism and market reach of a traditional publisher, while others prefer the accessibility, higher royalties, and expediency that self-publishing provides. And then there are those authors who simply want the best of both worlds.

Many businesses have sprung up to service this “best ... keep reading