One of the most important goals in marketing your book is generating pre-orders. But getting those pre-orders can be challenging—not only must consumers be aware of your book well in advance, they must also be excited enough to part with their money, long before they can get their hands on your book. That’s a tough sell for any product. Most consumers, aside from early adopters of new technology, would rather just wait until the item is available, and pick it up then (if they’re still interested). There’s no good reason at all for them to buy it early—unless you give them... keep reading
Every author has their own preferred environment and process for writing, which makes it especially challenging for teams who must consider the preferences and proclivities of both writing partners. While this makes it difficult to lay out a one-size-fits-all set of writing best practices, there are common pitfalls to watch out for.
Here are some tips and tricks to help writing partners get the words out and keep on top of the material.
1. Set up a regular routine
You will be astonished by how quickly a week, two weeks, or even a month can evaporate wit... keep reading
Amy Lombardo is a life coach and a pioneer in personal growth program development. Her book Brilliance was published in March 2019. Hear her speak at our inspiring nonfiction publishing session in Los Angeles on May 28.
What was your purpose for writing your book Brilliance, and what e... keep reading
As a publisher of nonfiction expert-written books, I have seen first-hand the transformative difference that becoming a published author can make in an individual’s personal life and career. In fact, it’s the single most powerful way to position yourself as a thought leader—if you do it right.
There are more routes to publication available than ever before. While there is no one “best” way to publish a book, there is a way that is best for you. To help you navigate the complex world of modern publishing, here are five questions every aspiring nonfiction author... keep reading
It’s one thing to want to write a nonfiction book. It’s another to actually do it. A good starting point is to write a book outline, which can help you clarify your message and key points, and structure your arguments in a persuasive and digestible way. Nowadays there are plenty of accessible digital programs to make the outlining process quicker and more efficient.
Here are six top options to help you set your book up for success.
For brainstorming: MindMeister
Keri Ohlrich is the CEO and co-founder of HR consulting business Abbracci Group. Her book The Way of the HR Warrior, co-written with Monica Frede, was published in September 2018. Hear her speak at our inspiring nonfiction publishing session in Los Angeles on May 28.
HR is a loaded issue in business these days. What gap in the business leadership genre were you looking to address with ... keep reading
Claire Booth is the founder and CEO of market research firm Lux Insights, and the author of The Achiever Fever Cure, published by LifeTree Media in January 2019. She has been interviewed on CTV Morning Live, The Social, keep reading
This guest post was written by Lindsay Sealey, author of Growing Strong Girls.
In 2016, I made a big leap: I wrote and published my first book, Growing Strong Girls, a how-to guide for caregivers on connecting with and supporting preteen girls. While it was not an easy process, I came out of it having learned some valuable less... keep reading
Megan Williams is an award-winning author and the senior manager at The Self Publishing Agency, where she has supported indie authors in writing, publishing and marketing their books. Catch her in person at the Book Publishing Boot Camp on March 6, where she’ll discuss the self publishing process on a panel about the business of publishing.
Authors today have many publishing options available to them, which can make it hard for them to understand the differences, much less choose the route that suits them best. Some authors want the professionalism and market reach of a traditional publisher, while others prefer the accessibility, higher royalties, and expediency that self-publishing provides. And then there are those authors who simply want the best of both worlds.
Many businesses have sprung up to service this “best ... keep reading