Every author needs a website and a mailing list—these are two essential digital marketing tools, and they’re fairly straightforward to set up. But another important component of an online author platform is social media, and that’s where things get tricky. If you’re on social media, but using it mainly to connect with family and friends, learning to use it professionally is not always an easy or i... keep reading
Every new author has the same question: How do I build my audience? The obvious answer is a publicity campaign. But traditional media (ie. TV, newspapers, and print and online publications) may not be the right marketing approach for your book, especially if it has to compete with other major current events. Another way to raise your author platform is through content marketing.
Content marketing is the creation and sharing of content such as blog posts, infographics, social media post... keep reading
Running a pre-order campaign is a great way to spread the word about your book and stimulate advance sales. There are different pre-order strategies to consider and not every one will be suited for your particular book. But whether you choose to give away a free ebook, webinar, or something else, people will need to know your book promotion exists, and it’s up to you to tell them about it.
Here’s a look at two forms of online advertising and how you can leverage them to your advantage:
... keep reading
To attract the attention of new readers and booksellers, it helps to have the endorsement of relevant, high-profile people that the reader already knows and trusts. So, how do you get those endorsements? You’re going to reach out to experts, published authors, and influential people in your network to ask them to support your book with what is generally known as a “blurb” or “advance praise” in the book publishing industry. Advance praise can be immensely helpful in attracting instant credibility.
What you’ll do is ask potential endorsers whether they’d be willing to re... keep reading
HR veterans Edie Goldberg and Kelley Steven-Waiss had a mission: help other organizations change the way they work. To them, a book was the platform to share their knowledge. The question was, which publishing path should they take? Here Edie Goldberg talks with our publisher Maggie Langrick about why she and her co-author chose hybrid publishing for their book The Inside Gig, and how this option best served their needs. This interview has been edited for length and clarity.
Publishing a book is a ... keep reading
Social media is a fantastic way for non-fiction authors to reach their readers, receive feedback, and spread the word about their books. In fact, these days it’s imperative. But it can feel overwhelming and forced if it’s not a natural part of your life, or if you’re uncomfortably aware that you’re there to promote yourself. Social networks that run 24/7 and the sheer amount of information available can make it seem impossible to get your voice heard and make authentic connections. However, with a few tricks from the pros, you too can make your social media networks ... keep reading