Three Mistakes New Authors Make When Writing a Nonfiction Book

Every author starts out with great intentions and ambitious goals, but they don’t necessarily have good publishing instincts. In countless meetings and consultation sessions with aspiring authors of nonfiction books, I’ve found that there are three key mistakes that most new authors make.

1.   They write about what interests them, rather than what interests their audience. Over the course of your career, you’ve acquired a wealth of information, not all of which is useful to your target reader. Your book is not the right forum in which to explore the arcane ... keep reading


Register for Our Book Publishing Boot Camp on March 6

Writing a book can be a challenging but rewarding endeavour. For all you aspiring authors out there in Vancouver, we have just the event for you. On March 6, LifeTree Media is co-hosting a Book Publishing Boot Camp with Pink Velvet Couch, an all-day conference for women entrepreneurs on what it takes to plan, write, publish and market a nonfiction book that can boost your business, showcase your expertise, and build your personal or professional brand.

You’ll hear from an expert lineup of publishers, editors, agents, marketing experts and publ... keep reading


Meet Our New Editorial Director, Sarah Brohman

We’re pleased to welcome Sarah Brohman to the newly created post of Editorial Director. Sarah is a pedigreed editor with deep experience acquiring and editing general nonfiction books in the categories of lifestyle, parenting, spirituality, business, self-help, history, and memoir. During her time at Random House of Canada she edited the work of bestselling authors, including Rick Gallop of The GI Diet series and Paul Kropp, author of How to Make Your Child a Reader for Life, and was responsible for running the award-win... keep reading


See Maggie Langrick Speak at IPBA Publishing University 2018

Calling all independent presses and self-published authors: this year’s Independent Book Publishers Association (IBPA) Publishing University takes place on April 6–7 in Austin, Texas. The annual educational and networking conference offers hands-on learning labs, inspiring keynote speeches, in-depth workshops, a book award ceremony, and many more valuable professional resources.

Our publisher, Maggie Langrick, will lend her award-winning expertise at two sessions. On Friday, April 6, she’ll lead a Book Concept ... keep reading


Meet Our New Publishing Coordinator, Jesmine Cham

We’re thrilled to introduce you to Jesmine Cham, our new Publishing Coordinator, who joins the LifeTree Media team as of January 2.

Jesmine grew up with a love of books and always knew she wanted to pursue that passion into the publishing industry. After graduating with a Communications degree from Simon Fraser University, she completed the SFU Master of Publishing program, where she earned the Susan Juby Award for Editing (2013).

As Publishing Coordinator, Jesmine will play a linchpin role in keeping our projects running smoothly, providing a... keep reading


Lindsay Sealey’s Growing Strong Girls Gives Hope to Parents Under Pressure

Lindsay Sealey is a passionate girl advocate. She has worked in curriculum development, consulting and special education for more than 15 years and she is the founder and CEO of Bold New Girls, a coaching company for girls and young women and their parents, teachers and caretakers.

With new and complicated parenting challenges like online bullying facing today’s families, Lindsay’s services are needed more than ever. This is why she decided to write keep reading


Is it worth it to pay to publish? Six ways to recoup your investment, beyond the bookstore

If you’re thinking of investing money in publishing your book through a hybrid publisher or by self-publishing, you’re likely trying to work out whether you’ll get a strong enough return on investment to make the endeavour worthwhile. And rightly so: publishing a book to a professional standard is a significant investment, especially if you are considering using a ghostwriter.

Most authors think online and in-store book sales will be their primary revenue stream, an understandable but overly limited assumption. There are many other ways in which your book-publishing venture ca... keep reading


7 Creative Ways to Fund Your Book

“I can’t afford to publish my book right now.” We hear this a lot. And we get it–publishing can be a large investment for many people, and sometimes publishing seems like it can wait. But when we hear authors shying away from a publishing project because of funding, we simply smile and say, “Not so fast!” There are plenty of creative ways to finance your publishing project, so if you’re looking to publish but don’t have the means, consider these seven creative ways to fund your book.

Use a crowdsourcing website

<... keep reading