Keri Ohlrich is the CEO and co-founder of HR consulting business Abbracci Group. Her book The Way of the HR Warrior, co-written with Monica Frede, was published in September 2018.
HR is a loaded issue in business these days. What gap in the business leadership genre were you looking to address with your book The Way of the HR Warrior?
We wanted to address the... keep reading
Claire Booth is the founder and CEO of market research firm Lux Insights, and the author of The Achiever Fever Cure, published by LifeTree Media in January 2019. She has been interviewed on CTV Morning Live, The Social, keep reading
On April 6–7 I joined 300 independent publishers and authors in Austin, Texas, to go “back to school” and advance our education at the Publishing University 2018. The annual conference, organized by the Independent Book Publishing Association, featured a mix of keynote speeches, panel discussions, and in-depth seminars run by industry experts, on topics ranging from author branding, distribution, and sales to editorial development. All the major publishing models were well represented at the event, with traditional publishers, self-p... keep reading
Can a published book be a business card? Many people seem to think so, if we’re judging by the turnout at the Book Publishing Boot Camp, a publishing conference for entrepreneurs looking to write the best nonfiction book to build their brand.
The all-day event, co-hosted by LifeTree Media and Pink Velvet Couch, took place at the Best Western Plus Chateau Granville in downtown Vancouver on Tuesday, March 6. It was a packed day of informative presentations, interactive workshops, and stimulating... keep reading
Megan Williams is an award-winning author and the senior manager at The Self Publishing Agency, where she has supported indie authors in writing, publishing and marketing their books. Catch her in person at the Book Publishing Boot Camp on March 6, where she’ll discuss the self publishing process on a panel about the business of publishing.
Authors today have many publishing options available to them, which can make it hard for them to understand the differences, much less choose the route that suits them best. Some authors want the professionalism and market reach of a traditional publisher, while others prefer the accessibility, higher royalties, and expediency that self-publishing provides. And then there are those authors who simply want the best of both worlds.
Many businesses have sprung up to service this “best ... keep reading
For Immediate Release
February 23, 2018
Hybrid Publisher LifeTree Media Calls on Canadian Industry to Adopt Hybrid Publisher Criteria Published This Week by the Independent Book Publishers Association (IBPA)
VANCOUVER – The US-based Independent Book Publishers Association (IBPA) has developed and released a groundbreaking nine-point list of criteria to define and standardize hybrid publishers, with input from Maggie Langrick, Publisher and CEO of Canadian hybrid press LifeTree Media Ltd. IBPA’s Hybrid Publisher Criteria is the publishing industry’... keep reading
Zoe Grams is founder and principal of ZG Communications: a marketing agency working with authors and publishing houses across North America. Catch her in person at the Book Publishing Boot Camp on March 6, where she’ll share publicity and PR advice for new authors on a panel about modern book marketing.
What was the motivatio... keep reading
Every author starts out with great intentions and ambitious goals, but they don’t necessarily have good publishing instincts. In countless meetings and consultation sessions with aspiring authors of nonfiction books, I’ve found that there are three key mistakes that most new authors make.
1. They write about what interests them, rather than what interests their audience. Over the course of your career, you’ve acquired a wealth of information, not all of which is useful to your target reader. Your book is not the right forum in which to explore the arcane ... keep reading
Robert Mackwood is the owner and principal agent of the BC-based Seventh Avenue Literary Agency — one of Canada’s leading non-fiction agencies. Catch him in person at the Book Publishing Boot Camp on March 6, where he’ll discuss what agents look for on a panel about the business of publishing.
How and when did you begin your career as a l... keep reading