Five Questions to Ask Yourself Before Writing a Book

As a publisher of nonfiction expert-written books, I have seen first-hand the transformative difference that becoming a published author can make in an individual’s personal life and career. In fact, it’s the single most powerful way to position yourself as a thought leader—if you do it right.

There are more routes to publication available than ever before. While there is no one “best” way to publish a book, there is a way that is best for you. To help you navigate the complex world of modern publishing, here are five questions every aspiring nonfiction author... keep reading


[Q&A] Author Keri Ohlrich Shares the Business Benefits of Writing a Book

Keri Ohlrich is the CEO and co-founder of HR consulting business Abbracci Group. Her book The Way of the HR Warrior, co-written with Monica Frede, was published in September 2018. Hear her speak at our inspiring nonfiction publishing session in Los Angeles on May 28.

HR is a loaded issue in business these days. What gap in the business leadership genre were you looking to address with ... keep reading


Networking, learning, and celebrating indie publishing at IBPA’s Publishing University 2018

On April 6–7 I joined 300 independent publishers and authors in Austin, Texas, to go “back to school” and advance our education at the Publishing University 2018. The annual conference, organized by the Independent Book Publishing Association, featured a mix of keynote speeches, panel discussions, and in-depth seminars run by industry experts, on topics ranging from author branding, distribution, and sales to editorial development. All the major publishing models were well represented at the event, with traditional publishers, self-p... keep reading


Aspiring Authors Find the Roadmap to Success at the Book Publishing Boot Camp

Can a published book be a business card? Many people seem to think so, if we’re judging by the turnout at the Book Publishing Boot Camp, a publishing conference for entrepreneurs looking to write the best nonfiction book to build their brand.

The all-day event, co-hosted by LifeTree Media and Pink Velvet Couch, took place at the Best Western Plus Chateau Granville in downtown Vancouver on Tuesday, March 6. It was a packed day of informative presentations, interactive workshops, and stimulating... keep reading


Hybrid Publishers are not Vanity Presses

Authors today have many publishing options available to them, which can make it hard for them to understand the differences, much less choose the route that suits them best. Some authors want the professionalism and market reach of a traditional publisher, while others prefer the accessibility, higher royalties, and expediency that self-publishing provides. And then there are those authors who simply want the best of both worlds.

Many businesses have sprung up to service this “best ... keep reading


Press Release: Hybrid Publisher Criteria Published by the Independent Book Publishers Association (IBPA)

For Immediate Release

February 23, 2018

Hybrid Publisher LifeTree Media Calls on Canadian Industry to Adopt Hybrid Publisher Criteria Published This Week by the Independent Book Publishers Association (IBPA)

VANCOUVER – The US-based Independent Book Publishers Association (IBPA) has developed and released a groundbreaking nine-point list of criteria to define and standardize hybrid publishers, with input from Maggie Langrick, Publisher and CEO of Canadian hybrid press LifeTree Media Ltd. IBPA’s Hybrid Publisher Criteria is the publishing industry’... keep reading