Is it worth it to pay to publish? Six ways to recoup your investment, beyond the bookstore

If you’re thinking of investing money in publishing your book through a hybrid publisher or by self-publishing, you’re likely trying to work out whether you’ll get a strong enough return on investment to make the endeavour worthwhile. And rightly so: publishing a book to a professional standard is a significant investment, especially if you are considering using a ghostwriter.

Most authors think online and in-store book sales will be their primary revenue stream, an understandable but overly limited assumption. There are many other ways in which your book-publishing venture ca... keep reading


How to write a world-changing manifesto

When I sit down to work with a new author, I always ask them about their goals for their book, and invariably I get a version of the same answer: They want to make a difference in people’s lives. Very often, they want to change the way people think, elevate a conversation, and bring new understanding to a vexing problem.

That’s a great mission. We all want to have an impact on the world, and most of us would like that impact to be a positive one. But changing the world through a book begins with changing the mind of one reader, and then the next. Most of us are stubbornly attache... keep reading


Writing groups: what they are and how to join one

You might stumble across them in libraries and coffee shops across the country: a circle of writers surrounding a paper-covered table. Armed with their notebooks and a desire to master the use of language, these writers have committed to their writing groups, and you may want to as well.

At its core, writing groups (or writing circles) are places for you and other writers to come together, share ideas, and get feedback on your work. They might be a peer critique in your living room over a glass of wine, a workshop or class with an instructor, or even a Facebook discussion group with ... keep reading


Footnotes vs. Endnotes: How to Choose and How to Use

There are four ways to deal with citations, explanations and references: In the text, in footnotes, in numbered endnotes, and in contextual endnotes. Most publishers have a house style and preference for how and when they use each method. It’s useful for you to understand the difference and determine your own preferences, especially if you are self-publishing.

In text: Writing a reference directly into the text itself is the most reader-friendly way to cite your sources. This works best when the reference is simple and easy t... keep reading


8 Writing Habits for the Enlightened Author

As writers, we consider it our duty to sit at our desks every day and put down ideas that we hope will inspire the masses and make a meaningful contribution to society.

Doesn’t mean we have to enjoy it. In fact, writing is very often painful, boring and difficult.

But it doesn’t have to be. By making some adjustments to the way you write–and the way you think about writing–you can produce more in less time and even enjoy doing it. Here are eight writing habits that will transform your work sessions from bitter and barren to the best and most productive par... keep reading


How to Write a Killer Book Introduction

Of all the book chapters you will write, your introduction is likely to confound you the most. What should go in it? How long should it be? Is anyone even going to read it? Most authors find themselves scratching their heads over questions like these. I hope to answer them here.

A book introduction isn’t strictly necessary in every book, but most non-fiction books will benefit from having one. If you’re going to include one, it’s critical to get it right. Potential readers often skim the introduction to help them decide whether or not to buy a book. An introduction that’s eng... keep reading


Venkat Venkatraman sets out new rulebook for business transformation in The Digital Matrix

Professor Venkat N. Venkatraman has built a 30-year career on helping businesses adapt to technological change. A management professor and department chair at the Boston University Questrom School of Business, he is a top-cited researcher at the crossroads of strategy and information technology and was twice awarded an IBM fellowship for his work focusing on business challenges in the network era. In addition to his academic work, Venkatraman consults with companies such as IBM, Microsoft, Ericsson, Zurich Financial, ... keep reading


LifeTree Media 2016 Holiday Gift Guide – Writer Edition

Books are one of the most popular Christmas gifts out there–but what do you get the people who are actually writing the books? Show your appreciation for the authors in your life while helping them finish their book with our essential 2016 gift guide–writer’s edition!

The gift of focus: The Freewrite – $499

This modern typewriter will rid you of distraction while helping you find your flow. The Freewrite auto-uploads to the cloud, carries up to four weeks of battery life, and h... keep reading


Three Essential Questions to Ask a Hybrid Publisher

What the heck is a hybrid publisher, anyway? And how do you know if you’ve found a good one?

At its best, hybrid publishing offers many of the benefits of being published by a traditional publisher — including access to market (i.e. brick-and-mortar bookstores), high quality editing and design — as well as the benefits of self-publishing, such as higher royalties, ownership of rights and creative control. I founded LifeTree on this model ... keep reading


Action! Engage Your Audience with Book Trailers

Think back to the last time you bought a movie ticket–I’m willing to bet you chose the movie in part because you’d seen a trailer for it first. Trailers are one of the most effective ways to get someone interested in your content, and they  work for books as well as movies. Book trailers have been steadily growing in popularity, with some getting hundreds of thousands or even millions of views. And while early book trailers were often dismissed due to a lack of quality, that doesn’t have to be case–the book trailer for national bestseller keep reading