Posts by Maggie Langrick:

How to Nail Social Media as a New Author

Every author needs a website and a mailing list—these are two essential digital marketing tools, and they’re fairly straightforward to set up. But another important component of an online author platform is social media, and that’s where things get tricky. If you’re on social media, but using it mainly to connect with family and friends, […]

11 Sep 2020 in Marketing

A Nonfiction Author’s Guide to Citation Notes and Bibliographies

Planning to refer to studies, articles, books, websites, or other published works in your book? You’ll need to provide full bibliographic information for each of your references. Compiling this material can feel like a chore when your attention is focused on completing your manuscript, but it’s a good idea to make it a regular part […]

01 Sep 2020 in Writing tips

How to Boost Your Author Platform with Content Marketing

Every new author has the same question: How do I build my audience? The obvious answer is a publicity campaign. But traditional media (ie. TV, newspapers, and print and online publications) may not be the right marketing approach for your book, especially if it has to compete with other major current events. Another way to […]

20 Aug 2020 in Marketing

How to secure permissions for your book

There may be places in your manuscript where you quote from a previously published work. If you’re quoting a substantial portion of the original material, you need to obtain permission from the copyright holder (and you may have to pay a fee). Otherwise, you could end up scrambling for a replacement quote—or worse, be forced […]

06 Aug 2020 in Publishing

How to promote your book offer

Running a pre-order campaign is a great way to spread the word about your book and stimulate advance sales. There are different pre-order strategies to consider and not every one will be suited for your particular book. But whether you choose to give away a free ebook, webinar, or something else, people will need to […]

30 Jul 2020 in Marketing

How to get top endorsements for your nonfiction book

To attract the attention of new readers and booksellers, it helps to have the endorsement of relevant, high-profile people that the reader already knows and trusts. So, how do you get those endorsements? You’re going to reach out to experts, published authors, and influential people in your network to ask them to support your book […]

22 Jul 2020 in Marketing

2 Essential Tools of an Online Author Platform

You might have seen the term “platform” tossed around online, but what does it mean for an author to have one? When publishers talk about an author’s “platform,” what they’re referring to is how visible or widely known the author is, and all the ways in which the author shows up in the world. Traditionally, […]

16 Jul 2020 in Marketing

How to run a successful book launch media campaign

Media coverage, also called publicity or public relations (PR), is often the first thing that comes to mind when we think of marketing. Publicity is, in essence, the spreading of information. Of course, you hope that readers will enjoy your book so much they’ll spread the word themselves through word-of-mouth. But in the beginning, you’ll […]

27 May 2020 in Marketing

How to Choose the Right Book Publicist

Even in today’s world of digital and guerrilla marketing, publicity is an essential aspect of promoting your book and generating buzz. Media coverage is harder to come by than ever, but it’s still the most effective way to stimulate book sales, especially appearances on national TV. Unless you are a publicist yourself, do not attempt […]

20 Apr 2020 in Marketing

How to Earn Fair Amazon Book Reviews

Nothing feels better than knowing that people are talking about your book, but having your book reviewed can be nerve-wracking, too. What if the reviews are negative, or what if there are no reviews at all? By taking your word-of-mouth buzz—or influencer marketing—into your own hands, you can get your book into more conversations and […]

13 Apr 2020 in Marketing