How to promote your book offer

Running a pre-order campaign is a great way to spread the word about your book and stimulate advance sales. There are different pre-order strategies to consider and not every one will be suited for your particular book. But whether you choose to give away a free ebook, webinar, or something else, people will need to know your book promotion exists, and it’s up to you to tell them about it.

Here’s a look at two forms of online advertising and how you can leverage them to your advantage:
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LifeTree Media to Publish Business Book from Business Transformation Expert Angie Tuglus

It’s our pleasure to announce that LifeTree Media will be publishing a new business book by business transformation expert Angie Tuglus. Transformable is her first book, and is scheduled to be released under LifeTree’s Best Book program on May 11, 2021.

According to McKinsey, 70 percent of business transformations fail. Yet, business transformation is not optional, if an organization wants to survive. The world... keep reading


How to get top endorsements for your nonfiction book

To attract the attention of new readers and booksellers, it helps to have the endorsement of relevant, high-profile people that the reader already knows and trusts. So, how do you get those endorsements? You’re going to reach out to experts, published authors, and influential people in your network to ask them to support your book with what is generally known as a “blurb” or “advance praise” in the book publishing industry. Advance praise can be immensely helpful in attracting instant credibility.

What you’ll do is ask potential endorsers whether they’d be willing to re... keep reading


2 Essential Tools of an Online Author Platform

You might have seen the term “platform” tossed around online, but what does it mean for an author to have one? When publishers talk about an author’s “platform,” what they’re referring to is how visible or widely known the author is, and all the ways in which the author shows up in the world.

Traditionally, an author’s platform is composed of their fan base, media appearances, public events, and sometimes their professional network. Today, a strong online platform is even more critical for authors because of its almost unlimited growth potential. Your online fa... keep reading


LifeTree Media to Publish Self-Help Book from Trauma Practitioner Laura Khoudari

We’re delighted to announce that LifeTree Media will be publishing strength trainer and trauma practitioner Laura Khoudari’s first book. Lifting Heavy Things is scheduled to be released under LifeTree’s Best Book program on May 25, 2021.

In her innovative debut book, Lifting Heavy Things, Laura Khoudari, a celebrated strength trainer and trauma practitioner, takes a fresh approach to healing... keep reading


LifeTree Media to Publish Inspirational Book from Social Entrepreneur Madeleine Shaw

We’re pleased to announce that LifeTree Media will be publishing social entrepreneur Madeleine Shaw’s first book. The Greater Good is scheduled to be released under LifeTree’s Best Book program on April 27, 2021.

The Greater Good is a 21st century call to action for everyday people—particularly women and others who have traditionally been excluded from the mainstream business community—to ta... keep reading


“In hybrid publishing, it’s a partnership”: Edie Goldberg’s author journey

HR veterans Edie Goldberg and Kelley Steven-Waiss had a mission: help other organizations change the way they work. To them, a book was the platform to share their knowledge. The question was, which publishing path should they take? Here Edie Goldberg talks with our publisher Maggie Langrick about why she and her co-author chose hybrid publishing for their book The Inside Gig, and how this option best served their needs. This interview has been edited for length and clarity.

Publishing a book is a ... keep reading


How to run a successful book launch media campaign

Media coverage, also called publicity or public relations (PR), is often the first thing that comes to mind when we think of marketing. Publicity is, in essence, the spreading of information. Of course, you hope that readers will enjoy your book so much they’ll spread the word themselves through word-of-mouth. But in the beginning, you’ll need to give that process a jump-start with a media campaign. This is where a team of publicists pitch your book to their contacts in the media to obtain coverage on TV, radio, and podcasts, and in newspapers, magazines, and online publications. Ideall... keep reading


Parenting Right From the Start Wins a Silver IBPA Benjamin Franklin Award

It is an honour for us to share the wonderful news: Parenting Right From the Start by Dr. Vanessa Lapointe has won a silver award in the parenting & family category in the 32nd annual IBPA Benjamin Franklin Awards! Celebrating excellence in book editorial and design, the IBPA Benjamin Franklin Awards are sponsored by the Independent Book Publishers Association (IBPA).

Due to restrictions on travel and gatherings related to COVID-19, this year’s IBP... keep reading


“It’s given me a different kind of confidence”: Steve Dennis’s author journey

A consultant, keynote speaker, and global retail influencer, Steve Dennis is also a prolific Forbes contributor. However, as he’s found out, writing short-form pieces are a different ball game compared to writing his first book, Remarkable Retail (published by LifeTree Media in April 2020). Here the new author talks with our publisher Maggie Langrick about what he’s learned and gained from the experience of going through the book publishing process for the first time. This interview has been edited fo... keep reading