Writing a book and becoming a published author is one of the very best ways for an accomplished expert to accelerate their business and raise the value of their brand. But book sales are just the beginning. The real fun begins when awards and accolades start rolling in.
If you’re writing a how-to or information book, you might not think of your work as “creative writing”. Leave the creativity to the poets, right? You are far too busy with your facts and research to while the day away exploring your artistic side.
On the contrary, it’s essential to always be thinking creatively about your writing. After all, even a serious book should be an entertaining read. Follow these writing prompts designed for non-fiction writers to get your creative juices flowing. Who knows–you might even have a little fun!
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What the heck is a hybrid publisher, anyway? And how do you know if you’ve found a good one?
At its best, hybrid publishing offers many of the benefits of being published by a traditional publisher — including access to market (i.e. brick-and-mortar bookstores), high quality editing and design — as well as the benefits of self-publishing, such as higher royalties, ownership of rights and creative control. I founded LifeTree on this model ... keep reading
Think back to the last time you bought a movie ticket–I’m willing to bet you chose the movie in part because you’d seen a trailer for it first. Trailers are one of the most effective ways to get someone interested in your content, and they work for books as well as movies. Book trailers have been steadily growing in popularity, with some getting hundreds of thousands or even millions of views. And while early book trailers were often dismissed due to a lack of quality, that doesn’t have to be case–the book trailer for national bestseller keep reading
Child psychologist and LifeTree author Dr. Vanessa Lapointe has been changing the conversation around parenting for many years, but it wasn’t until she became an author that she started reaching new audiences on an unprecedented level. Vanessa published her book, Discipline Without Damage, in January 2016 through LifeTree Media’s Best Book ... keep reading
LifeTree Media is proud to announce that our very own Maggie Langrick was shortlisted for the 2015 Tom Fairley Award for Editorial Excellence, a peer-reviewed award given out annually by Editors Canada.
Maggie, who is LifeTree’s Founder and Publisher, earned the nomination for her work on Shell: One Woman’s Final Year After a Life... keep reading
Before a single word of your book is consumed, readers will form an impression of it through its cover. A book with an amateurish, confusing or dull jacket design sends a subliminal signal to the reader that the book itself may have been poorly thought out or carelessly put together. But a smart, attractive design conveys a sense of excellence and seriousness, as well as telling the reader something about the subject matter inside.
“A successful book cover is both an advertisement for the book and a beautiful object all its own,” says book designer and art director Peter... keep reading
Chip Kidd’s home and office walk the fine line between collectible and cluttered, full of comic books, action figures, and other “Kidd-friendly” paraphernelia. The ad artists in Mad Men wouldn’t be caught dead with a collectible lunchbox, but Kidd displays his front and center.
Kidd isn’t a hoarder–he’s an award-winning book cover designer for Knopf, and has created both fiction and nonfiction covers for authors such as John Updike, Katharine Hepburn, Cormac McCarthy, David Sedaris, Neil Gaiman, and countless others. He’s perhaps mos... keep reading
There are a lot of decisions to make in publishing. Some of them, like whether or not you need an author platform, are easy to make (the answer is yes, by the way). But sometimes we get stumped. We ran into this problem when one of our upcoming titles, Resolve by Hal Movius, was back from the designers with not one, but three great covers. We’ll call them Orange, White and Blue.
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