On April 6–7 I joined 300 independent publishers and authors in Austin, Texas, to go “back to school” and advance our education at the Publishing University 2018. The annual conference, organized by the Independent Book Publishing Association, featured a mix of keynote speeches, panel discussions, and in-depth seminars run by industry experts, on topics ranging from author branding, distribution, and sales to editorial development. All the major publishing models were well represented at the event, with traditional publishers, self-p... keep reading
Aspiring Authors Find the Roadmap to Success at the Book Publishing Boot Camp
Can a published book be a business card? Many people seem to think so, if we’re judging by the turnout at the Book Publishing Boot Camp, a publishing conference for entrepreneurs looking to write the best nonfiction book to build their brand.
The all-day event, co-hosted by LifeTree Media and Pink Velvet Couch, took place at the Best Western Plus Chateau Granville in downtown Vancouver on Tuesday, March 6. It was a packed day of informative presentations, interactive workshops, and stimulating... keep reading
Q&A with Megan Williams, The Self Publishing Agency
Megan Williams is an award-winning author and the senior manager at The Self Publishing Agency, where she has supported indie authors in writing, publishing and marketing their books. Catch her in person at the Book Publishing Boot Camp on March 6, where she’ll discuss the self publishing process on a panel about the business of publishing.
Hybrid Publishers are not Vanity Presses
Authors today have many publishing options available to them, which can make it hard for them to understand the differences, much less choose the route that suits them best. Some authors want the professionalism and market reach of a traditional publisher, while others prefer the accessibility, higher royalties, and expediency that self-publishing provides. And then there are those authors who simply want the best of both worlds.
Many businesses have sprung up to service this “best of both wo... keep reading
Press Release: Hybrid Publisher Criteria Published by the Independent Book Publishers Association (IBPA)
For Immediate Release
February 23, 2018
Hybrid Publisher LifeTree Media Calls on Canadian Industry to Adopt Hybrid Publisher Criteria Published This Week by the Independent Book Publishers Association (IBPA)
VANCOUVER – The US-based Independent Book Publishers Association (IBPA) has developed and released a groundbreaking nine-point list of criteria to define and standardize hybrid publishers, with input from Maggie Langrick, Publisher and CEO of Canadian hybrid press LifeTree Media Ltd. IBPA’s Hybrid Publisher Criteria is the publishing industry’... keep reading
Q&A with Zoe Grams, ZG Communications
Zoe Grams is founder and principal of ZG Communications: a marketing agency working with authors and publishing houses across North America. Catch her in person at the Book Publishing Boot Camp on March 6, where she’ll share publicity and PR advice for new authors on a panel about modern book marketing.
What was the motivation behind y... keep reading
Three Mistakes New Authors Make When Writing a Nonfiction Book
Every author starts out with great intentions and ambitious goals, but they don’t necessarily have good publishing instincts. In countless meetings and consultation sessions with aspiring authors of nonfiction books, I’ve found that there are three key mistakes that most new authors make.
1. They write about what interests them, rather than what interests their audience. Over the course of your career, you’ve acquired a wealth of information, not all of which is useful to your target reader. Your book is not the right forum in which to explore the arcane ... keep reading
Q&A with Robert Mackwood, Seventh Avenue Literary Agency
Robert Mackwood is the owner and principal agent of the BC-based Seventh Avenue Literary Agency — one of Canada’s leading non-fiction agencies. Catch him in person at the Book Publishing Boot Camp on March 6, where he’ll discuss what agents look for on a panel about the business of publishing.
How and when did you begin your career as a literary ag... keep reading
Q&A with Nancy Flight, Greystone Books
Nancy Flight is Editor Emerita of Greystone Books, where she worked for 24 years, first as Editorial Director and then, from 2002 to 2017, as Associate Publisher. Catch her in person at the Book Publishing Boot Camp on March 6, where she’ll discuss what editors look for on a panel about the business of publishing.
How and when did you be... keep reading
Register for Our Book Publishing Boot Camp on March 6
Writing a book can be a challenging but rewarding endeavour. For all you aspiring authors out there in Vancouver, we have just the event for you. On March 6, LifeTree Media is co-hosting a Book Publishing Boot Camp with Pink Velvet Couch, an all-day conference for women entrepreneurs on what it takes to plan, write, publish and market a nonfiction book that can boost your business, showcase your expertise, and build your personal or professional brand.
You’ll hear from an expert lineup of publishers, editors, agents, marketing experts and publ... keep reading