Authors today have many publishing options available to them, which can make it hard for them to understand the differences, much less choose the route that suits them best. Some authors want the professionalism and market reach of a traditional publisher, while others prefer the accessibility, higher royalties, and expediency that self-publishing provides. And then there are those authors who simply want the best of both worlds.
Many businesses have sprung up to service this “best ... keep reading
For Immediate Release
February 23, 2018
Hybrid Publisher LifeTree Media Calls on Canadian Industry to Adopt Hybrid Publisher Criteria Published This Week by the Independent Book Publishers Association (IBPA)
VANCOUVER – The US-based Independent Book Publishers Association (IBPA) has developed and released a groundbreaking nine-point list of criteria to define and standardize hybrid publishers, with input from Maggie Langrick, Publisher and CEO of Canadian hybrid press LifeTree Media Ltd. IBPA’s Hybrid Publisher Criteria is the publishing industry’... keep reading
Zoe Grams is founder and principal of ZG Communications: a marketing agency working with authors and publishing houses across North America. Catch her in person at the Book Publishing Boot Camp on March 6, where she’ll share publicity and PR advice for new authors on a panel about modern book marketing.
What was the motivatio... keep reading
Every author starts out with great intentions and ambitious goals, but they don’t necessarily have good publishing instincts. In countless meetings and consultation sessions with aspiring authors of nonfiction books, I’ve found that there are three key mistakes that most new authors make.
1. They write about what interests them, rather than what interests their audience. Over the course of your career, you’ve acquired a wealth of information, not all of which is useful to your target reader. Your book is not the right forum in which to explore the arcane ... keep reading
Robert Mackwood is the owner and principal agent of the BC-based Seventh Avenue Literary Agency — one of Canada’s leading non-fiction agencies. Catch him in person at the Book Publishing Boot Camp on March 6, where he’ll discuss what agents look for on a panel about the business of publishing.
How and when did you begin your career as a l... keep reading
Nancy Flight is Editor Emerita of Greystone Books, where she worked for 24 years, first as Editorial Director and then, from 2002 to 2017, as Associate Publisher. Catch her in person at the Book Publishing Boot Camp on March 6, where she’ll discuss what editors look for on a panel about the business of publishing.
How and when ... keep reading
Writing a book can be a challenging but rewarding endeavour. For all you aspiring authors out there in Vancouver, we have just the event for you. On March 6, LifeTree Media is co-hosting a Book Publishing Boot Camp with Pink Velvet Couch, an all-day conference for women entrepreneurs on what it takes to plan, write, publish and market a nonfiction book that can boost your business, showcase your expertise, and build your personal or professional brand.
You’ll hear from an expert lineup of publishers, editors, agents, marketing experts and publ... keep reading
We’re excited to announce that we’re working with venture capitalist–author Tom Washing on his upcoming business memoir, An Unlikely Intervention. The book is scheduled to be released under our Assisted Self-Publishing program on June 16, 2018.
An Unlikely Intervention tells the gripping story of the development of a breakthrough treatment for the second leading cause of death among children under the age of fiv... keep reading
We’re pleased to welcome Sarah Brohman to the newly created post of Editorial Director. Sarah is a pedigreed editor with deep experience acquiring and editing general nonfiction books in the categories of lifestyle, parenting, spirituality, business, self-help, history, and memoir. During her time at Random House of Canada she edited the work of bestselling authors, including Rick Gallop of The GI Diet series and Paul Kropp, author of How to Make Your Child a Reader for Life, and was responsible for running the award-win... keep reading
Calling all independent presses and self-published authors: this year’s Independent Book Publishers Association (IBPA) Publishing University takes place on April 6–7 in Austin, Texas. The annual educational and networking conference offers hands-on learning labs, inspiring keynote speeches, in-depth workshops, a book award ceremony, and many more valuable professional resources.
Our publisher, Maggie Langrick, will lend her award-winning expertise at two sessions. On Friday, April 6, she’ll lead a Book Concept ... keep reading