About this book:
Transformation is not easy. It’s complex, scary, and fraught with political and economic peril. Businesses stand to lose a lot, and many of them do. According to McKinsey, 70 percent of business transformations fail.
Yet, business transformation is not optional, if an organization wants to survive. The world is constantly changing, and sooner or later something—disruptive technology, innovation, social change, major acquisitions, changing consumer behavior—will force an organization’s hand.
Business transformation expert Angie Tuglus mines her decades of experience leading cross-function change and innovation initiatives at start-ups, Fortune 10 companies, and government agencies to write TransformAble. The result is a carefully honed five-phase framework for transforming high-level, visionary concepts into sustainable operating realities.
Along the way, Tuglus illuminates the highest impact, and often least understood, aspects of successful transformation. This includes helping readers identify and avoid common pitfalls, as well as build thoughtful, engaging narratives that both keep the transformation on course and convince key players to believe and trust in the plan. Lively, conversational, and punctuated with witty xkcd-style comics and illustrations that bring real-world business frustrations to life, the book is an entertaining and refreshing shift in tone from traditional, dry books on business transformation theory.
Tuglus’s wealth of knowledge, straightforward approach, and sense of humor will help readers take ownership of their organization’s future—regardless of its size, industry, or product offering—and help them define, design, and execute lasting change.
About this author:
Angie Tuglus is an expert at successfully delivering large, global, cross-functional change initiatives, from concept creation through to delivery. She loves building and transforming businesses, from technology to culture change, innovating and delivering sustainable results. keep reading »