We’re pleased to announce that LifeTree Media will be publishing social entrepreneur Madeleine Shaw’s first book. The Greater Good is scheduled to be released under LifeTree’s Best Book program on April 27, 2021.
The Greater Good is a 21st century call to action for everyday people—particularly women and others who have traditionally been excluded from the mainstream business community—to tap their un... keep reading
HR veterans Edie Goldberg and Kelley Steven-Waiss had a mission: help other organizations change the way they work. To them, a book was the platform to share their knowledge. The question was, which publishing path should they take? Here Edie Goldberg talks with our publisher Maggie Langrick about why she and her co-author chose hybrid publishing for their book The Inside Gig, and how this option best served their needs. This interview has been edited for length and clarity.
Publishing a book is a ... keep reading
Media coverage, also called publicity or public relations (PR), is often the first thing that comes to mind when we think of marketing. Publicity is, in essence, the spreading of information. Of course, you hope that readers will enjoy your book so much they’ll spread the word themselves through word-of-mouth. But in the beginning, you’ll need to give that process a jump-start with a media campaign. This is where a team of publicists pitch your book to their contacts in the media to obtain coverage on TV, radio, and podcasts, and in newspapers, magazines, and online publications. Ideall... keep reading
It is an honour for us to share the wonderful news: Parenting Right From the Start by Dr. Vanessa Lapointe has won a silver award in the parenting & family category in the 32nd annual IBPA Benjamin Franklin Awards! Celebrating excellence in book editorial and design, the IBPA Benjamin Franklin Awards are sponsored by the Independent Book Publishers Association (IBPA).
Due to restrictions on travel and gatherings related to COVID-19, this year’s IBP... keep reading
A consultant, keynote speaker, and global retail influencer, Steve Dennis is also a prolific Forbes contributor. However, as he’s found out, writing short-form pieces are a different ball game compared to writing his first book, Remarkable Retail (published by LifeTree Media in April 2020). Here the new author talks with our publisher Maggie Langrick about what he’s learned and gained from the experience of going through the book publishing process for the first time. This interview has been edited fo... keep reading
Even in today’s world of digital and guerrilla marketing, publicity is an essential aspect of promoting your book and generating buzz. Media coverage is harder to come by than ever, but it’s still the most effective way to stimulate book sales, especially appearances on national TV.
Unless you are a publicist yourself, do not attempt to do your own publicity. Media outreach is so much more than just sending out a press release—this job is all about relationships that are cultivated over time and built on trust. That’s why it’s worth hiring a professional to run your media c... keep reading
Nothing feels better than knowing that people are talking about your book, but having your book reviewed can be nerve-wracking, too. What if the reviews are negative, or what if there are no reviews at all? By taking your word-of-mouth buzz—or influencer marketing—into your own hands, you can get your book into more conversations and guarantee yourself a number of fair reviews that will boost your book sales.
Reviews are an essential tool for creating credibility and exposing your book to more people. Of course, a book review in the New York Times is fantastic, but revie... keep reading
One of the most important goals in marketing your book is generating pre-orders. But getting those pre-orders can be challenging—not only must consumers be aware of your book well in advance, they must also be excited enough to part with their money, long before they can get their hands on your book. That’s a tough sell for any product. Most consumers, aside from early adopters of new technology, would rather just wait until the item is available, and pick it up then (if they’re still interested). There’s no good reason at all for them to buy it early—unless you give them... keep reading
We’re excited to share the news that LifeTree Media will be publishing leadership and workplace expert Pierre Battah’s first book. Humanity At Work is scheduled to be released under LifeTree’s Best Book program on September 8, 2020.
According to a 2019 Gallup poll, employee engagement levels in the US workplace have remained flat despite the best efforts of human resources professionals and learning c... keep reading
The power of writing a book, for many experts, is in spreading their lessons to a wider audience in order to maximize their impact.
For Dr. Vanessa Lapointe, getting her message out there was a major motivation to write. Author of the bestselling Discipline Without Damage, Dr. Lapointe talks with LifeTree Media publisher Maggie Langrick about the rewarding journey she took with her new book, Parenting Right From the Start (published by LifeTree in October 2019). The act of w... keep reading
