How to drive your nonfiction book up the bestseller lists

Every author would love to plop the words “bestselling author” alongside his or her name. But what does this term really mean? The definitions of a “bestseller” are changing in the age of digital publishing.

The New York Times is the gold standard of bestseller lists in North America but recently, more authors are citi... keep reading


A quick chat with: Chloe Belanger

Chloe Belanger is just around the corner from graduating with her bachelor of Arts/Communication at Capilano University in North Vancouver. She has a passion for the protection and preservation of the natural environment, organic living and making the world a better place any way she can. She has recently joined the LifeTree Media team as the newest intern and can’t wait to get started.

Chloe, tell us a little bit about yourself.
I’m a bit of a kid at heart. I believe it is important to experience life to the fullest rather than just let it pass day by day. I lov... keep reading


Twitter tips for non-fiction authors

Social media is a fantastic way for non-fiction authors to reach their readers, receive feedback, and spread the word about their books. In fact, these days it’s imperative. But it can feel overwhelming and forced if it’s not a natural part of your life, or if you’re uncomfortably aware that you’re there to promote yourself. Social networks that run 24/7 and the sheer amount of information available can make it seem impossible to get your voice heard and make authentic connections. However, with a few tricks from the pros, you too can make your social media networks ... keep reading


Focus on excellence and the success will follow

In a recent Fast Company article, Deepak Chopra stated that “wealth is nothing other than abundance consciousness.” In our lives, we are constantly bombarded with different ideas about what “success” is. Admittedly, the definition of success is different from person to person, but for many of us, this term is associated directly with financial gain. This means that we climb hard and we climb fast from the moment we step on to the botto... keep reading


January: a time for change – and divorce?

Recently Simone Paget at the Toronto Sun asked me to give my opinion as a therapist on why more divorces are initiated in January than in any other month of the year.

When you think about it, it makes perfect sense. January is the time that people are looking to make positive changes in their lives; they want to quit smoking, lose weight, exercise more, and generally be happier. It’s a time of personal inventory; a time to come face to face with oneself and ma... keep reading


Six things a good editor can do for you, and three things they can’t

Red Pen by Jenny Kaczorowski

A professional editor can do wonders for a piece of writing – but they aren’t miracle workers. While all editors have different areas of specialism and their skill sets vary, most editors worth their salt should be able to help you with the following six tasks. If on the other hand you’re hoping for help with items on the second list, you migh... keep reading


Five minutes with: Danielle Dzioba

Danielle Dzioba is a Communications Studies student at Vancouver’s Capilano University and recently joined the LifeTree Media team as our intern extraordinaire. We love her infectious enthusiasm, warm smile and can-do attitude. Watch for her on our Facebook page, Twitter account, and here on the LifeTree Media blog.

Hi Danielle, great to have you on

board! What’s the first thing we need to know about you?

I’m fascinated with culture and the community that shapes it. I believe everyone has a story that we can learn from, and am constantly on my own jou... keep reading


Big dreams begin with baby steps

When your dreams are huge (as the best dreams are), it can be hard to clearly see the path you need to follow to reach them.

They might seem far away and out of reach, like a mountain peak from which you are separated by a deep and twisting valley. You know exactly where you are going and you know you need to navigate through the valley in order to get there.

It’s easy to feel on top of our plans when the sky is clear and we are enjoying a birds ... keep reading


Traditional vs. self-publishing – and an alternative to both

Last week, my favourite book industry blogger Jane Friedman posted an update to her popular infographic breaking down the major routes to publishing. It is shared with permission here, but you might also want to check out her original post at janefriedman.com.

She names those four routes as traditional publishing, fully assisted ... keep reading