Five steps to setting up your first podcast

Podcasts have been around for almost four decades, and are now more popular than ever. One of the reasons for this is that almost anyone can do it—all you need is a microphone, a computer, and an idea. In fact, because it’s so easy, podcasting has become one of the go-to ways for authors to reach their audiences. What better way to get your voice heard than by recording it? To help you get started with this rising medium, we’ve put together a five-step guide on prepari... keep reading

Try this “Party Trick” to strike the right tone in your book

Hey there!

Have you ever said something inappropriate at a party? I know I have – like the time I was catching up with a friend about our dating adventures, only to realize that a preschooler was quietly listening intently to our stories – colourful language and all.

Now, I do like a good old gossipy chat with a close friend and I’m not likely to stop having them, but being appropriate is all about striking the right tone for the situation. Looking back, we should have known better – we were at a kid’s birthday party! Oopsies…

Here’... keep reading

What should you call your author website?

This tip orginally appeared in our e-magazine. To get more writing tips and inspiration straight to your mailbox, subscribe here.

As an author, of course you want to sell copies of your book, so you might be tempted to name your website after your book and humbly relegate yourself to the “About the Author” page. Don’t do it!

It’s critical to your career as an author that you have a website that’s all about you, with your own name in the URL. Why?

Know the difference: forward vs foreword

This tip orginally appeared in our e-magazine. To get more writing tips and inspiration straight to your mailbox, subscribe here.

It’s one of the most common malapropisms in publishing.

Many people who should know better regularly erroneously use the word “forward” when referring to the introductory chapter of a book – and we can only chalk so much of it it up to overzealous autocorrect.

Remember: “Forward” is an adjective that means R... keep reading

Six steps to getting great book blurbs

It’s a good time to be a book lover. With 32.8 million books listed on Amazon, there is no shortage of choice for readers. Those same stats, however, are stacked against authors. With the average reader finishing only an estimated 15 books a year (and many picking up far fewer), you’ve got to squeeze through a pretty fine filter for a reader to pick your words over someone else’s.

With competition this fierce, high-profile blurbs and endorsements are more important than ever for building your book’s credibility and visibility. Reader reviews ... keep reading

How to Boost Your Book Sales With Amazon Reviews


We all dream of seeing a five-start review of our book gracing the front page of the New York Times book section, but for most authors–especially unestablished and self-published ones–the feat is extraordinarily difficult to accomplish. Fortunately, Amazon reader reviews are even more important for creating credibility and boosting your Amazon book rating, and should be treated as an equally huge opportunity. A New York Times review is great, but when potential customers are on Amazon ready to hit the Add to Cart button, the customer reviews are the ones ... keep reading

Writing About Writing: How to Move Past Fear so You Can Finish Your Book

Any act of creativity will activate your fear in a big way. That’s how you know it’s working. Creative acts involve a swirling kaleidoscope of emotions, ranging from vision, exhilaration, industriousness, boredom and grandiosity to sheer terror. Sometimes there is shame too. We rotate through all of them along the way, repeatedly, throughout any creative act.

Everybody loves the fun part; the exhilaration, grandiosity and industriousne... keep reading

The five components of an unbeatable writing routine

Almost every successful writer has some kind of writing routine. Not only does a routine help you get into the mindset of writing, it ensures you have some time to actually put the pen to paper. We’ve found five components that most great writing routines share, but before we pass them on to you, we have a couple of disclaimers. First, your writing routine doesn’t need to feature all the pieces, but it should include the ones that work for you. Second, don’t wait ar... keep reading

Pathways to Pregnancy: an interview with fertility expert Mary Wong

LifeTree author Mary Wong understands the pain and frustration that come with infertility issues. The Toronto-based TCM practitioner has faced her own difficulties conceiving, and has spent her career educating and assisting thousands of would-be parents, the vast majority of whom struggle with gynecological disorders, fertility challenges, and pregnancy-related symptoms or issues.

When Mary started her clinic, she had a goal of treating each patient the way she would want to be tre... keep reading

How to use yourself as a case study in your nonfiction book without overdoing it

Using yourself as a case study in your nonfiction book can be a great way to bring your messages to life, especially if your book is about personal development or business advice. When you’re sharing a true story of your own, you don’t need to gain anyone else’s permission to use the material. You can be as nuanced, revealing, colourful, specific, shameless, frank, self-deprecating, shocking or insightful as you like.  And because you’re describing a first-hand experience, you’ll find it easy to bring the story to life with kind of detail... keep reading