One of the most important goals in marketing your book is generating pre-orders. But getting those pre-orders can be challenging—not only must consumers be aware of your book well in advance, they must also be excited enough to part with their money, long before they can get their hands on your book. That’s a tough […]
06 Apr 2020 in MarketingEvery author has their own preferred environment and process for writing, which makes it especially challenging for teams who must consider the preferences and proclivities of both writing partners. While this makes it difficult to lay out a one-size-fits-all set of writing best practices, there are common pitfalls to watch out for. Here are some […]
25 Mar 2020 in Writing tipsAs a publisher of nonfiction expert-written books, I have seen first-hand the transformative difference that becoming a published author can make in an individual’s personal life and career. In fact, it’s the single most powerful way to position yourself as a thought leader—if you do it right. There are more routes to publication available than […]
22 May 2019 in Writing tipsOn April 6–7 I joined 300 independent publishers and authors in Austin, Texas, to go “back to school” and advance our education at the Publishing University 2018. The annual conference, organized by the Independent Book Publishing Association, featured a mix of keynote speeches, panel discussions, and in-depth seminars run by industry experts, on topics ranging […]
23 Apr 2018 in LifeTree Media news, PublishingAuthors today have many publishing options available to them, which can make it hard for them to understand the differences, much less choose the route that suits them best. Some authors want the professionalism and market reach of a traditional publisher, while others prefer the accessibility, higher royalties, and expediency that self-publishing provides. And then […]
27 Feb 2018 in PublishingEvery author starts out with great intentions and ambitious goals, but they don’t necessarily have good publishing instincts. In countless meetings and consultation sessions with aspiring authors of nonfiction books, I’ve found that there are three key mistakes that most new authors make. 1. They write about what interests them, rather than what interests their audience. Over […]
19 Feb 2018 in Writing tipsWe’re thrilled to introduce you to Jesmine Cham, our new Publishing Coordinator, who joins the LifeTree Media team as of January 2. Jesmine grew up with a love of books and always knew she wanted to pursue that passion into the publishing industry. After graduating with a Communications degree from Simon Fraser University, she completed the SFU […]
15 Dec 2017 in LifeTree Media newsEvery author dreams of seeing their book translated into many languages so that readers in far-off lands can enjoy and learn from it. But how does an indie author sell their publishing rights abroad? And what can a traditionally published author do to be sure they are getting the best deal? I asked Kelvin Kong, […]
10 Aug 2017 in Help, Publishing, RightsEverybody knows that a successful book can launch a career as a public speaker. But what is less widely understood is how publishing a book can turbocharge an already successful speaking career. Here’s the problem. Every professional public speaker will eventually hit a plateau. The market gets saturated, or everyone has heard your speech, or […]
26 Jun 2017 in Author platforms, Help, Your bookIf you’re thinking of investing money in publishing your book through a hybrid publisher or by self-publishing, you’re likely trying to work out whether you’ll get a strong enough return on investment to make the endeavour worthwhile. And rightly so: publishing a book to a professional standard is a significant investment, especially if you are […]
12 Jun 2017 in Author platforms, Help, Publishing