How to Choose the Right Book Publicist

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Even in today’s world of digital and guerrilla marketing, publicity is an essential aspect of promoting your book and generating buzz. Media coverage is harder to come by than ever, but it’s still the most effective way to stimulate book sales, especially appearances on national TV.

Unless you are a publicist yourself, do not attempt to do your own publicity. Media outreach is so much more than just sending out a press release—this job is all about relationships that are cultivated over time and built on trust. That’s why it’s worth hiring a professional to run your media c... keep reading

How to get media coverage for your non-fiction book

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So you’ve written a marvellous book. Maybe you’ve self-published it; maybe you’ve got a publisher. Either way, the efforts that you as its author make to promote it are critical to its success.

When I was Arts and Life editor at the Vancouver Sun newspaper, I received countless pitches for coverage from book publicists. Most, I ignored. Some leapt out immediately as must-do stories, usually because of the popularity of the author, or the timeliness or local relevance of the subject... keep reading