How to run a successful book launch media campaign

Media coverage, also called publicity or public relations (PR), is often the first thing that comes to mind when we think of marketing. Publicity is, in essence, the spreading of information. Of course, you hope that readers will enjoy your book so much they’ll spread the word themselves through word-of-mouth. But in the beginning, you’ll need to give that process a jump-start with a media campaign. This is where a team of publicists pitch your book to their contacts in the media to obtain coverage on TV, radio, and podcasts, and in newspapers, magazines, and online publications. Ideall... keep reading