Professor Venkat N. Venkatraman has built a 30-year career on helping businesses adapt to technological change. A management professor and department chair at the Boston University Questrom School of Business, he is a top-cited researcher at the crossroads of strategy and information technology and was twice awarded an IBM fellowship for his work focusing on business challenges in the network era. In addition to his academic work, Venkatraman consults with companies such as IBM, Microsoft, Ericsson, Zurich Financial, ... keep reading
LifeTree Media 2016 Holiday Gift Guide – Writer Edition
Books are one of the most popular Christmas gifts out there–but what do you get the people who are actually writing the books? Show your appreciation for the authors in your life while helping them finish their book with our essential 2016 gift guide–writer’s edition!
The gift of focus: The Freewrite – $499
This modern typewriter will rid you of distraction while helping you find your flow. The Freewrite auto-uploads to the cloud, carries up to four weeks of battery life, and h... keep reading
Three Essential Questions to Ask a Hybrid Publisher
What the heck is a hybrid publisher, anyway? And how do you know if you’ve found a good one?
At its best, hybrid publishing offers many of the benefits of being published by a traditional publisher — including access to market (i.e. brick-and-mortar bookstores), high quality editing and design — as well as the benefits of self-publishing, such as higher royalties, ownership of rights and creative control. I founded LifeTree on this model ... keep reading
Action! Engage Your Audience with Book Trailers
Think back to the last time you bought a movie ticket–I’m willing to bet you chose the movie in part because you’d seen a trailer for it first. Trailers are one of the most effective ways to get someone interested in your content, and they work for books as well as movies. Book trailers have been steadily growing in popularity, with some getting hundreds of thousands or even millions of views. And while early book trailers were often dismissed due to a lack of quality, that doesn’t have to be case–the book trailer for national bestseller keep reading
Social media 101 [infographic]
While often necessary, using social media as an author can be overwhelming. We’ve put together a handy guide that’ll hopefully help you get your networks straight:
... keep reading
Dr. Shefali Tsabary Applauds Generation Stressed
We are so excited to announce the support of Dr. Shefali Tsabary for Michele Kambolis’ forthcoming book Generation Stressed: Play-Based Tools to Help Your Child Overcome Anxiety.
Dr. Shefali is a clinical psychologist specializing in family dynamics and personal development. She is also a keynote speaker, the founder of Global Inner Disarmament and a multi-award winning author. Her books, The Conscious Parent – Transformation Ourselves, Empowering Our Children and Out of Control – Why Disciplining Yo... keep reading
Web 101: Four must-have elements for your author site
How to drive your nonfiction book up the bestseller lists
Every author would love to plop the words “bestselling author” alongside his or her name. But what does this term really mean? The definitions of a “bestseller” are changing in the age of digital publishing.
The New York Times is the gold standard of bestseller lists in North America but recently, more authors are citi... keep reading
How to get media coverage for your non-fiction book
So you’ve written a marvellous book. Maybe you’ve self-published it; maybe you’ve got a publisher. Either way, the efforts that you as its author make to promote it are critical to its success.
When I was Arts and Life editor at the Vancouver Sun newspaper, I received countless pitches for coverage from book publicists. Most, I ignored. Some leapt out immediately as must-do stories, usually because of the popularity of the author, or the timeliness or local relevance of the subject... keep reading
Best places to write
If you’re having difficulty applying your bum to the chair and sitting still long enough to get the words flowing, the problem might lie in the location of that chair.
Some places lend themselves especially well to productive writing sessions (and no, we’re not talking about Cuba or Paris.) Many writers find that they work better in certain settings than in others. Are you a creature of habit? Easily distracted? Whatever your temperament, there’s an ideal writing place for you, and it might not be the one you’re using now.
Go beyond the kitchen table an... keep reading