It’s our pleasure to announce that LifeTree Media will be publishing a new business book by business transformation expert Angie Tuglus. Transformable is her first book, and is scheduled to be released under LifeTree’s Best Book program on May 11, 2021.
According to McKinsey, 70 percent of business transformations fail. Yet, business transformation is not optional, if an organization wants to survive. The world is constantly changing, and sooner or later something—disruptive technology, innovation, social change, major acquisitions, changing consumer behavior—will force an organization’s hand.
Business transformation expert Angie Tuglus mines her decades of experience leading cross-function change and innovation initiatives at start-ups, Fortune 10 companies, and government agencies to write Transformable. The result is a carefully honed five-phase framework for transforming high-level, visionary concepts into sustainable operating realities.
Along the way, Tuglus illuminates the highest impact, and often least understood, aspects of successful transformation. This includes helping readers identify and avoid common pitfalls, as well as build thoughtful, engaging narratives that both keep the transformation on course and convince key players to believe and trust in the plan. Lively, conversational, and punctuated with witty xkcd-style comics and illustrations that bring real-world business frustrations to life, the book is an entertaining and refreshing shift in tone from traditional, dry books on business transformation theory.
Tuglus’s wealth of knowledge, straightforward approach, and sense of humor will help readers take ownership of their organization’s future—regardless of its size, industry, or product offering—and help them define, design, and execute lasting change.
Transformable will be available for sale in bookstores across North America and via online retailers on May 11, 2021.
About Angie Tuglus
Angie Tuglus is a business transformation expert with experience in successfully delivering large, global, cross-functional change initiatives, from concept creation through to delivery. She began her career in technology startups, building new businesses, and then later applied her passion for transformation in large corporations undergoing major change, including Ford Motor Company, GMAC, and Ally Financial. She has held executive roles including CIO, EVP of Product & Project Delivery, and COO. Tuglus lives in Dearborn, Michigan.
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