How to get media coverage for your non-fiction book

So you’ve written a marvellous book. Maybe you’ve self-published it; maybe you’ve got a publisher. Either way, the efforts that you as its author make to promote it are critical to its success.

When I was Arts and Life editor at the Vancouver Sun newspaper, I received countless pitches for coverage from book publicists. Most, I ignored. Some leapt out immediately as must-do stories, usually because of the popularity of the author, or the timeliness or local relevance of the subject... keep reading