Social media is a fantastic way for non-fiction authors to reach their readers, receive feedback, and spread the word about their books. In fact, these days it’s imperative. But it can feel overwhelming and forced if it’s not a natural part of your life, or if you’re uncomfortably aware that you’re there to promote yourself. Social networks that run 24/7 and the sheer amount of information available can make it seem impossible to get your voice heard and make authentic connections. However, with a few tricks from the pros, you too can make your social media networks ... keep reading