Think back to the last time you bought a movie ticket–I’m willing to bet you chose the movie in part because you’d seen a trailer for it first. Trailers are one of the most effective ways to get someone interested in your content, and they work for books as well as movies. Book trailers have been steadily growing in popularity, with some getting hundreds of thousands or even millions of views. And while early book trailers were often dismissed due to a lack of quality, that doesn’t have to be case–the book trailer for national bestseller keep reading
LifeTree Media is proud to announce that our very own Maggie Langrick was shortlisted for the 2015 Tom Fairley Award for Editorial Excellence, a peer-reviewed award given out annually by Editors Canada.
Maggie, who is LifeTree’s Founder and Publisher, earned the nomination for her work on Shell: One Woman’s Final Year After a Life... keep reading
1. Hire a pro, not your friend with an English degree.
Every author would love to plop the words “bestselling author” alongside his or her name. But what does this term really mean? The definitions of a “bestseller” are changing in the age of digital publishing.
The New York Times is the gold standard of bestseller lists in North America but recently, more authors are citi... keep reading
Last week, my favourite book industry blogger Jane Friedman posted an update to her popular infographic breaking down the major routes to publishing. It is shared with permission here, but you might also want to check out her original post at janefriedman.com.
She names those four routes as traditional publishing, fully assisted ... keep reading