Action! Engage Your Audience with Book Trailers

Think back to the last time you bought a movie ticket–I’m willing to bet you chose the movie in part because you’d seen a trailer for it first. Trailers are one of the most effective ways to get someone interested in your content, and they  work for books as well as movies. Book trailers have been steadily growing in popularity, with some getting hundreds of thousands or even millions of views. And while early book trailers were often dismissed due to a lack of quality, that doesn’t have to be case–the book trailer for national bestseller keep reading


Maggie Langrick shortlisted for 2015 Tom Fairley Award for Editorial Excellence

LifeTree Media is proud to announce that our very own Maggie Langrick was shortlisted for the 2015 Tom Fairley Award for Editorial Excellence, a peer-reviewed award given out annually by Editors Canada.

Maggie, who is LifeTree’s Founder and Publisher, earned the nomination for her work on Shell: One Woman’s Final Year After a Life... keep reading


How to Choose the Right Editor for Your Book

Hiring an editor can feel a bit like choosing a mate or business partner. Trust and shared vision are critical, and you’ll want to pair up with someone who brings the right strengths and assets to the relationship. Picking the right person will have a huge impact on your current happiness levels and your long-term success, so it’s worth taking the time to choose wisely. Here are some guidelines to help you find your perfect match.

1. Hire a pro, not your friend with an English degree.

Plenty of people can spell and use ... keep reading

How to drive your nonfiction book up the bestseller lists

Every author would love to plop the words “bestselling author” alongside his or her name. But what does this term really mean? The definitions of a “bestseller” are changing in the age of digital publishing.

The New York Times is the gold standard of bestseller lists in North America but recently, more authors are citi... keep reading


Traditional vs. self-publishing – and an alternative to both

Last week, my favourite book industry blogger Jane Friedman posted an update to her popular infographic breaking down the major routes to publishing. It is shared with permission here, but you might also want to check out her original post at janefriedman.com.

She names those four routes as traditional publishing, fully assisted ... keep reading