Penguin Random House India has acquired Indian Subcontinental rights for business book The Digital Matrix: New Rules for Business Transformation Through Technology, written by Venkat Venkatraman and published by LifeTree Media. Hailed by IBM CEO Ginny Rometty as “groundbreaking”, The Digital Matrix shows business leaders how to rethink their business model, assemble the right team for necessary change, and make bold strategic choices along the three phases of digital transformation. Venkatraman is the David J McGrath Jr Professor of Management at Boston University’s Questrom School of Business, a scholar and a business consultant who has built his 30-year career on studying industries and business systems transformed by digital technologies. Publisher and CEO Maggie Langrick of LifeTree Media intermediated the deal.
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