Grand China Publishing House has acquired Simplified Chinese rights for business book The Digital Matrix: New Rules for Business Transformation Through Technology, written by Venkat Venkatraman and published by LifeTree Media.
The Digital Matrix—the Indian rights of which were acquired by Penguin Random House India in March 2017—shows business leaders how to rethink their business model, assemble the right team for necessary change, and make bold strategic choices along the three phases of digital transformation.
Venkatraman is the David J McGrath Jr Professor of Management at Boston University’s Questrom School of Business, a scholar and a business consultant who has built his 30-year career on studying industries and business systems transformed by digital technologies. Publisher and CEO Maggie Langrick of LifeTree Media negotiated the deal.
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