We’re pleased to announce that LifeTree Media will be publishing social entrepreneur Madeleine Shaw’s first book. The Greater Good is scheduled to be released under LifeTree’s Best Book program on April 27, 2021.
The Greater Good is a 21st century call to action for everyday people—particularly women and others who have traditionally been excluded from the mainstream business community—to tap their unique perspectives to create social impact ventures. Groundbreaking menstrual health innovator Madeleine Shaw (co-founder of Aisle—previously known as Lunapads) presents an inspiring look at the inner journey behind creating businesses and initiatives that make a difference. In addition to sharing frank insights from her own career, she highlights the journeys of many of her peers, and in so doing surfaces an emerging movement—a movement that may be the driver of a more just and sustainable future. Dispelling the myth that you need a business degree or a blockbuster tech idea to change the world, Shaw guides readers in mining their own experience and passion to forge a unique and personal vision for the greater good.
The book will be available for sale in bookstores across North America and via online retailers on April 27, 2021.
About Madeleine Shaw
Madeleine Shaw is a multiple award-winning social entrepreneur with more than 25 years of experience launching both for- and non-profit ventures with a social change agenda at their heart. At age 25 she founded Aisle (previously Lunapads), a privately held business whose groundbreaking sustainable menstrual care products are sold in more than 40 countries worldwide. Shaw went on to establish United Girls of the World Society, a charity, and G Day, a national rite of passage celebration series for adolescent girls, in 2014. In 2017 she launched Nestworks, a family-friendly co-working community that is reimagining work/life balance. She has mentored dozens of early stage entrepreneurs, is a sought-after public speaker, and is featured in the documentary films Not Business as Usual and The Social Shift. She lives near Vancouver, BC, with her husband and daughter.
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