LifeTree Media to Publish First Business Book from CEO Seth Earley

We’re pleased to announce that LifeTree Media is publishing CEO Seth Earley’s first business book The AI-Powered Enterprise. It is scheduled to be released under LifeTree’s Best Book program on February 25, 2020.

Seth EarleyWhen the Web came along in the mid-90s, it transformed the behavior of customers and remade whole industries. Now, as part of its promise to bring revolutionary change in untold ways to human activity, artificial intelligence—AI—is about to create another complete transformation in how companies create and deliver value to customers. But despite the billions spent so far on bots and other tools, AI continues to stumble. Why can’t it magically use all the data organizations generate to make them run faster and better? Because something is missing.

AI works only when it understands the soul of the business. An ontology is a holistic digital model of every piece of information that matters to the business, from processes to products to people, and it’s what makes the difference between the promise of AI and delivering on that promise.

In The AI-Powered Enterprise, author Seth Earley combines a sophisticated explanation of how AI works with a practical approach to applying AI to the problems of business, from customer experience to business operations to product development.

The book will be available for sale in bookstores across North America and via online retailers on February 25, 2020.

About Seth Earley

As CEO of Earley Information Science, a consulting firm he founded over twenty years ago, Seth Earley guides some of the world’s most recognized brands on how to leverage their information assets to deliver state-of-the-art customer experiences through integrated enterprise architectures. Seth has a long history of industry education and research in emerging fields. His current work covers cognitive computing, knowledge engineering, data management systems, taxonomy, ontology, and metadata governance strategies.

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Jesmine Cham

Jesmine Cham

Publishing Coordinator at LifeTree Media
Jesmine honed her editing and marketing skills at Geist Magazine, Greystone Books, and Quietly, among other organizations. In between freelance projects, she is either engaging in acts of mindfulness or whittling down (and adding) to her TBR list.
Jesmine Cham

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