We’re delighted to share the news that LifeTree Media will be publishing retail industry expert Steve Dennis’s first book. Remarkable Retail is scheduled to be released under LifeTree’s Best Book program on April 14, 2020.
Despite the clickbait headlines that warn of a “retail apocalypse,” many brick-and-mortar retail brands are enjoying strong growth and profits. Others, however, are destined to become obsolete because they offer merely convenience, decent prices, or an okay shopping experience. In Remarkable Retail, industry thought leader Steve Dennis argues that retailers can no longer count on scarcity to drive sales, or settle for providing indifferent in-store experiences, because customers live online and have a wealth of choice and information at their fingertips.
In the book, Dennis unpacks the trends that are squeezing traditional stores and presents eight essential strategies for visionary retail leaders who are prepared to reimagine the customer experience in the age of digital disruption. A remarkable retailer is digitally enabled, human centered, harmonized, mobile, personal, connected, memorable, and radical.
In most retail categories, digital channels are now central to the consumer’s journey, but that doesn’t mean people aren’t also shopping in stores. Packed with illuminating case studies from some of modern retail’s biggest success stories, Remarkable Retail shows retailers and those in adjunct industries such as manufacturing, marketing, and tech, what it takes to create big buzz around the in-store experience.
The book will be available for sale in bookstores across North America and via online retailers on April 14, 2020.
About Steve Dennis
Steve Dennis is a consultant, keynote speaker, and author on retail growth and innovation. He has been named a top 10 global retail influencer by multiple organizations and his thoughts on the future of shopping are regularly shared in the media and as a Forbes senior contributor.
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