LifeTree Media to Publish Business Book from HR Experts Edie Goldberg and Kelley Steven-Waiss

We’re thrilled to announce that LifeTree Media will be publishing HR experts Edie Goldberg and Kelley Steven-Waiss’s first business book, The Inside Gig (working title). It is scheduled to be released under LifeTree’s Best Book program on April 7, 2020.

Edie Goldberg (left) and Kelley Steven-Waiss (right)

The Inside Gig provides a playbook for companies to master business disruptions rather than be run over by them. The war for talent has always focused on acquiring the best, whether through the traditional hiring of full-time employees or the current reliance on the gig economy of contracting outside freelancers. In the near future, the companies that will win in the marketplace will be experts at deploying the skills they already have inside their firms. Artificial intelligence is eliminating jobs faster than available talent can learn new skills, increasing the critical need to reimagine and re-skill internal workforces. Compounding this evolution is the emergence of new skill domains that have created an imbalance of supply versus demand. Attempting to acquire crucial skills from on-demand external platforms won’t suffice due to a lack of ample supply.

By identifying the hidden skills, capabilities, and aspirations of their employees, organizations can rapidly and cost-effectively match the right talent to solve real-time business challenges. At the same time they can tap into optional effort from a highly engaged workforce by allowing employees to work on projects that best match their skills and interests. The future is about connecting people with opportunities for micro-learning and personal growth while giving them the ability to fully leverage their entire set of capabilities. Successfully utilizing The Inside Gig will enable employees to achieve more fulfilling careers and allow companies to maximize investment in their talent, compete effectively in the marketplace, and thrive in the business world.

The book will be available for sale in bookstores across North America and via online retailers on April 7, 2020.

About Edie Goldberg

Edie Goldberg, PhD, is President of E.L. Goldberg & Associates in Menlo Park, California. She has specialized in talent management and organization effectiveness for over 30 years. She is a member of the Society for Industrial and Organizational Psychology (SIOP), the California HR Strategy Forum, and HR People + Strategy (HRPS), where she previously served as Chairperson of the Board. She is a current member of the Board of the SHRM Foundation.

About Kelley Steven-Waiss

Kelley Steven-Waiss is Chief Human Resources Officer at HERE Technologies, overseeing the company’s human resource management and talent strategy. Kelley has more than 25 years of executive management experience in human resources, change management, and corporate communications. She sits on the board of Form Factor, a Silicon Valley public semiconductor company, and is Chairman of the Advisory Board for Silicon Valley Education Foundation (SVEF).

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Jesmine Cham

Jesmine Cham

Publishing Coordinator at LifeTree Media
Jesmine honed her editing and marketing skills at Geist Magazine, Greystone Books, and Quietly, among other organizations. In between freelance projects, she is either engaging in acts of mindfulness or whittling down (and adding) to her TBR list.
Jesmine Cham

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