Resolve: an Interview with Negotiation Expert and Psychologist Hal Movius

If you dread conflict, you’re not alone.

Research suggests that interpersonal conflict is the biggest daily stressor we face. Whether you experience it when buying a car, asking for a raise, haggling on Craigslist, or even deciding who’s going to take out the trash, our lives are steeped in uncomfortable conflicts, and it often feels like the only way to avoid that discomfort is to avoid the conflicts entirely.

But Hal Movius, PhD, knows that conflicts are an unavoidable part of life, and that there is a better wa... keep reading


We’re hiring a senior editor

LifeTree Media is seeking a senior editor to join our virtual team on a part-time basis starting January 2017.

We are intensely passionate about purpose. That’s why we specialize in non-fiction books that help, heal and inspire. Our company was founded on the principle that every human being has an essential contribution to make to the human race, and that our most significant contributions are intimately tied to our personal satis... keep reading


Vaporized author Robert Tercek wins prestigious award at Frankfurt Book Fair

 

Writing a book and becoming a published author is one of the very best ways for an accomplished expert to accelerate their business and raise the value of their brand. But book sales are just the beginning. The real fun begins when awards and accolades start rolling in.

Robert Tercek, author of Vaporized: Solid Strategies for Success in a Dematerialized World, was with me in Frankfurt this week to accept the... keep reading


Three Essential Questions to Ask a Hybrid Publisher

What the heck is a hybrid publisher, anyway? And how do you know if you’ve found a good one?

At its best, hybrid publishing offers many of the benefits of being published by a traditional publisher — including access to market (i.e. brick-and-mortar bookstores), high quality editing and design — as well as the benefits of self-publishing, such as higher royalties, ownership of rights and creative control. I founded LifeTree on this model ... keep reading


What makes a great book cover?

Before a single word of your book is consumed, readers will form an impression of it through its cover. A book with an amateurish, confusing or dull jacket design sends a subliminal signal to the reader that the book itself may have been poorly thought out or carelessly put together. But a smart, attractive design conveys a sense of excellence and seriousness, as well as telling the reader something about the subject matter inside.

“A successful book cover is both an advertisement for the book and a beautiful object all its own,” says book designer and art director Peter... keep reading


Is LifeTree the Only Publisher that Builds Author Platforms?

“Industry analyst Mike Shatzkin said that authors have long been recognized as the consumer-facing brand that most matters (to publishers and readers), and that today every author can build some kind of digital presence. However, he said, while a few authors do that very well, most do it badly.” This is publishing expert Jane Friedman, who recently shared an keep reading


Escape the Deadly Writing Trap that the Smartest Authors Fall into

I was working with an author last week who was struggling to find his way with his manuscript. “When I talk about these ideas, I’m succinct, relaxed, sometimes even funny. But when I sit down to write, the words come out all formal and stiff. Why can’t I be myself in my writing?”

Sure enough, his chapter draft was dry, stuffed with extraneous details, and weighed down by industry jargon. I knew him to be a lively, quick-witted person of passion and deep empat... keep reading


Vaporizing Vaporized: Why we turned a book into a website

“I want to turn my book into a website.” This was Robert Tercek, one of our clients, and author of the book Vaporized. And while his request seems ridiculous, it actually made perfect sense. Vaporized is about the transformation of physical objects into invisible data–in essence, the vaporization of those objects. Think about music: we started with live musician... keep reading


Six steps to getting great book blurbs

It’s a good time to be a book lover. With 32.8 million books listed on Amazon, there is no shortage of choice for readers. Those same stats, however, are stacked against authors. With the average reader finishing only an estimated 15 books a year (and many picking up far fewer), you’ve got to squeeze through a pretty fine filter for a reader to pick your words over someone else’s.

With competition this fierce, high-profile blurbs and endorsements are more important than ever for building your book’s credibility and visibility. Reader reviews ... keep reading