• ISBN: 978-1928055044
  • Pages: 336
  • Size: 6x9
  • Price: $38.99 / CAD - $26.99 / USD
  • Category: Business


“Ignore this book at your peril. Vaporized is incredible. I found it right on every point. It tracks the move from atoms to bits in a funny and thought-provoking manner that will be a wake up call to many industries.”

- Nolan Bushnell, founder of Atari, Inc. -

“Robert Tercek is a technological provocateur. His book provides deep thinking about our digital world and its monumental possibilities in ways that you probably haven't ever considered.”

- Jarl Mohn, CEO of National Public Radio -

“Tercek's vision is singular, unique and unmatched in its insight. Vaporized is the next must-have strategy guide for every executive in media, manufacturing, retail and marketing.”

- Gabe Zichermann, CEO of Gamification Co. and author of Gamification Revolution -

“Vaporized will certainly make you think. If you don’t like change it will terrify you, but if you embrace the future, Robert's book will justify your mission and spur you on to new heights.”

- Brett King, Author of Augmented and Founder of Moven -

“A thoughtful and sharp look at the invisible forces transforming society today and in the near future. Never before in history have we experienced the scope of change being wrought by the networks, software and real-time marketplaces explored in Vaporized.”

- —Rio Caraeff, Founder & Former CEO of Vevo -

“A worthy successor to Blown to Bits and Being Digital, Vaporized illustrates a new world order brought about by enabling software and a connected world.”

- Rishad Tobaccowala, chief strategist of the Publicis Groupe -

“Robert Tercek is one of the keenest observers of the zeitgeists in media, culture and technology, and Vaporized is where it all comes together. For anyone trying to understand the digital transformation of business, commerce and society, this book is simply indispensable.”

- Gerd Leonhard, CEO of The Futures Agency and author of The Future of Media -

“We’ve seen the headlines: Software is eating the world. Physical things are dematerializing, disappearing before our very eyes. And yet amidst this disruption is exponential opportunity: for reinvention, for transformation, for new possibilities. Robert Tercek’s Vaporized maps for us this new territory."

- Jason Silva, host of National Geographic’s Brain Games -

“In this era of endless innovation, our world of things is being digitally blown to bits and Vaporized. Author Robert Tercek puts the pieces back together so that anyone looking to succeed in the 21st century can better understand the economic forces at work and their impact on everyone’s careers.”

- Jay Samit, author of Disrupt You! -

“Robert Tercek’s vision of the future of digital media provides indispensable strategic insight about the future of media, manufacturing, marketing and retail. Vaporized will be a must-read for the next generation of business and political leaders. ”

- Katrina Cukaj, Executive Vice President, Advertising Sales, CNN -


Solid Strategies for Success in a Dematerialized World

by Robert Tercek

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About this book:

getAbstract International Book Award Winner 2016 Vaporized
Media industries took the first blows dealt by the rise of digital technology. One by one, once-tangible goods such as music CDs and video DVDs were “vaporized”, replaced by pixels and bytes of data. With them went their recording and playback equipment, as cameras, personal stereos, game consoles and even televisions were collapsed into tiny handheld devices still quaintly referred to as “phones”.

Now, every aspect of our economy and society is set to be reconfigured by technological forces that only a handful of increasingly powerful companies have mastered. In the getAbstract International Book Award-nominated Vaporized, digital pioneer Robert Tercek reveals the inner workings of the largest cultural and economic shift since the industrial revolution, and explains its implications for retail, finance, employment, education, and even our human identities.

Dynamic and engaging, Tercek does for digital business theory what Malcolm Gladwell has done for sociology, articulating a complex, arcane subject in approachable and relevant terms. In contrast to the digital-era doomsayers and hand-wringing pundits, Tercek offers an insightful, optimistic analysis of the future and a practical blueprint for success that no business leader, from the Fortune 500 CEO to the small startup owner, can afford to ignore.


About this author:

Robert Tercek

Robert Tercek is one of the world’s most prolific creators of interactive content. He has created breakthrough entertainment experiences on every digital platform, with an expertise spanning television, telecommunications and software. Tercek has provided strategic insight and advice to many companies seeking to enter the networked entertainment market, and has supervised new media strategy and the creation of online programs for many of the world’s leading motivational speakers and authors, including Anthony Robbins, Oprah Winfrey, Suze Orman, and Deepak Chopra. An enthusiastic advocate of the future of media and entertainment, Mr Tercek is a highly in-demand keynote speaker. He lives in Los Angeles. keep reading »