The Digital Matrix by Venkat Venkatraman cover
  • ISBN: 978-1-928055-20-4
  • Pages: 224
  • Size: 6x9
  • Price: $38.99 / CAD - $25.99 / USD
  • Category: Business


"Venkat Venkatraman has created an essential new model for digital business strategy in the age of cognitive systems and artificial intelligence – at once simple, pragmatic and quietly groundbreaking. Although written for incumbents in traditional industries, The Digital Matrix will, I believe, prove invaluable for all leaders, whether of established institutions or born-on-the-cloud startups. It is nothing less than a roadmap for the next era of business transformation."

- — Ginni Rometty, Chairman, President and CEO, IBM -

“This timely book reveals how you can shape your business strategy around the global trend of digitization not only to survive but to prosper.”

- — Sir Martin Sorrell CEO, WPP -

“An invaluable framework to help leaders master digital shifts and win in their space.”

- — Clark Golestani EVP, CIO, Merck -

“The Digital Matrix harnesses digitization powerfully and succinctly through a conceptual framework and real business examples. Professor Venkatraman has produced an extremely readable and insightful book.”

- — Michael S. Scott Morton Professor Emeritus, MIT Sloan School of Management -

“Venkat’s book is super helpful to all of us working to drive change in an increasingly digital world.”

- — Mike Wright, Global CIO, McKinsey & Company -

“For any CXO executive, this book is a must-read. Professor Venkatraman brilliantly describes a practical step-by-step guide on how to transform a legacy company into a digital enterprise. An essential survival guide for today’s evolving digital economy.”

- — Alejandro Martinez, Senior VP and CIO, Quintiles -

“A refreshing read from a scholar who has been at the forefront of strategy and digital technology for over two decades.”

- — Ranjay Gulati, Professor, Harvard Business School, author, Reorganize for Resilience -

“No firm, no industry and no market is immune from the transformative forces that disrupt the practices of the past, and we may have no better guide through these forces than Professor Venkatraman. No enterprise leader should be without this useful guide.”

- — Benn Konsynski, PhD, Professor, Emory University -

“This book is definitely the best I have read dealing with the digital challenges and how to address them.”

- — Jo Guegan, Strategic IT Advisor, Former CTO and EVP of Canal+ Group, Former SVP, Capgemini Consulting -

“Venkat Venkatraman enthralls with a sense of urgency and offers a practical and composed approach to assess threats and devise winning and competitive strategies.”

- — Don Bulmer, VP, Gartner; Former VP, Shell, SAP -

“This book contains invaluable insights and should be required reading for executives to step beyond their industry boundaries. I can’t wait to apply these ideas in practice.”

- — Georges Edourad, Dias Co-founder and CSO, Quantstreams, Former CDO, L’Oreal Paris -

The Digital Matrix

New Rules for Business Transformation Through Technology

by Venkat Venkatraman

How to purchase:

Amazon Barnes & Noble Indigo

About this book:

Is your business ready to win in the digital future―or destined to be disrupted?
Ambitious digital-driven startups are now creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks. Most are not keeping pace with the changes in their industry, let alone leading the way―what is yours doing?
The Digital Matrix will help you understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your company’s success along the way.

With The Digital Matrix, you will:

  • Learn to navigate the world of digital ecosystems.
  • Discover ways of competing and collaborating with other companies to create and capture value.
  • Realize how powerful machines can amplify your company’s human talent.
  • Learn to assemble the team to experiment with new ideas, re-examine your core beliefs, and reinvent your business rulebook for the digital future.

The future of every industry is digital, and that future is closer than you think. Do you understand where your business fits into the bigger picture? Are you ready to maximize your opportunities? Packed with current case studies and practical experience-based advice, The Digital Matrix shows you how to rethink your business model from the outside in, assemble the right team for the journey ahead, and make bold strategic choices along the three phases of digital transformation.
Your company’s future depends on its ability to harness digital technology. Don’t wait!

About this author:

Venkat Venkatraman

N Venkat Venkatraman is a Jr Professor of Management and Department Chair at the Boston University Questrom School of Business. His work lies at the interface between strategic management and information technology, with a focus on how companies position to win in a network era. He lives in Boston, Massachusetts. keep reading »