The Digital Matrix by Venkat Venkatraman cover
  • ISBN: 978-1-928055-20-4
  • Pages: 224
  • Size: 6 x 9
  • Price: $29.99 / CAD - $25.99 / USD
  • Category: Business


"Venkat Venkatraman has created an essential new model for digital business strategy in the age of cognitive systems and artificial intelligence – at once simple, pragmatic and quietly groundbreaking. Although written for incumbents in traditional industries, The Digital Matrix will, I believe, prove invaluable for all leaders, whether of established institutions or born-on-the-cloud startups. It is nothing less than a roadmap for the next era of business transformation."

- — Ginni Rometty, Chairman, President and CEO, IBM -

“This timely book reveals how you can shape your business strategy around the global trend of digitization not only to survive but to prosper.”

- — Sir Martin Sorrell CEO, WPP -

“An invaluable framework to help leaders master digital shifts and win in their space.”

- — Clark Golestani EVP, CIO, Merck -

“The Digital Matrix harnesses digitization powerfully and succinctly through a conceptual framework and real business examples. Professor Venkatraman has produced an extremely readable and insightful book.”

- — Michael S. Scott Morton Professor Emeritus, MIT Sloan School of Management -

“Venkat’s book is super helpful to all of us working to drive change in an increasingly digital world.”

- — Mike Wright, Global CIO, McKinsey & Company -

“For any CXO executive, this book is a must-read. Professor Venkatraman brilliantly describes a practical step-by-step guide on how to transform a legacy company into a digital enterprise. An essential survival guide for today’s evolving digital economy.”

- — Alejandro Martinez, Senior VP and CIO, Quintiles -

“A refreshing read from a scholar who has been at the forefront of strategy and digital technology for over two decades.”

- — Ranjay Gulati, Professor, Harvard Business School, author, Reorganize for Resilience -

“No firm, no industry and no market is immune from the transformative forces that disrupt the practices of the past, and we may have no better guide through these forces than Professor Venkatraman. No enterprise leader should be without this useful guide.”

- — Benn Konsynski, PhD, Professor, Emory University -

“This book is definitely the best I have read dealing with the digital challenges and how to address them.”

- — Jo Guegan, Strategic IT Advisor, Former CTO and EVP of Canal+ Group, Former SVP, Capgemini Consulting -

“Venkat Venkatraman enthralls with a sense of urgency and offers a practical and composed approach to assess threats and devise winning and competitive strategies.”

- — Don Bulmer, VP, Gartner; Former VP, Shell, SAP -

“This book contains invaluable insights and should be required reading for executives to step beyond their industry boundaries. I can’t wait to apply these ideas in practice.”

- — Georges Edourad, Dias Co-founder and CSO, Quantstreams, Former CDO, L’Oreal Paris -

The Digital Matrix

New Rules for Business Transformation Through Technology

by Venkat Venkatraman

How to purchase:

About this book:

In the next five years, the healthcare, agriculture, fashion, energy and automotive industries and others will be transformed in much the same way that way Uber has upended the taxi industry, and Airbnb has made hotels irrelevant for millions of travelers.

Most CEOs in these arenas have no clue how to respond to the opportunities and threats that now confront them. How might a Detroit automaker take the lead in robot cars? How might a fashion company reposition with wearable technology? How might the availability of real-time personal data change the way insurance companies and healthcare providers design and deliver their services?

The Digital Matrix: New Rules for Business Transformation Through Technology  has the answers they need. Author Venkat Venkatraman is a Boston University professor, researcher, and consultant who has built his 30-year career on studying industries and business systems transformed by digital technologies.

Legacy companies can succeed by developing new business models around digital technology, and by developing strategic relationships with entrepreneurs and digital giants. Failure to interconnect with these other two sets of players is fatal. The Digital Matrix explains how to do it successfully.

Through compelling case studies, Venkatraman illustrates specific ways in which industry incumbents are using emerging technology to reimagine every aspect of their business. Examples in the book include Nike, Monsanto, Disney, John Hancock Financial, John Deere and GE, among many others.

Venkatraman shares four rules for digital success, and provides tools to help readers apply them in their own businesses. The book leads readers, step by step, through the process of diagnosing their current position, analyzing their strengths and opportunities, and designing their own digital playbook for success.

Every industry’s future is digital. Companies born of the industrial era can no longer count on decades of “business as usual” ahead. But they also don’t need to accept extinction as their fate.

Urgent and uplifting, analytical yet practical, The Digital Matrix is an easy to follow rulebook for every business leader whose sights are set on survival today, and success in years to come.

About this author:

Venkat Venkatraman

N Venkat Venkatraman is a Jr Professor of Management and Department Chair at the Boston University Questrom School of Business. His work lies at the interface between strategic management and information technology, with a focus on how companies position to win in a network era. He lives in Boston, Massachusetts. keep reading »