50 Years of Unique Soles for Unique Souls

by John Fluevog

How to purchase:

Amazon Barnes & Noble Indigo

About this book:

Cult shoe designer John Fluevog has been creating “unique soles for unique souls” since 1970. Colorful and quirky, Fluevog shoes have graced the feet of celebrities such as Madonna, Jack White and Lady Gaga, as well as legions of lifelong fans who consider themselves more a community than mere customers. Known for cheeky slogans such as “no, you’re weird” and the message engraved on the soles of his iconic Angel shoes: “Resists alkali, water, acid, fatigue and Satan”, the Fluevog brand is a celebration of individualism, creativity and humour. These values flow directly from the heart of Fluevog himself, who says that his mission in business and in life is to help people “walk in spirit.”

To mark his fiftieth year in the shoe business in 2020, John Fluevog has penned a love letter to Fluvogers everywhere in FLUEVOG: 50 Years of Unique Soles for Unique Souls. In this full-color, visually rich compact coffee table book, Fluevog gives fans and fashionistas a behind-the-scenes look into the brand’s evolution and his own creative process. For the first time in print, the iconoclastic designer reveals the sources of his inspiration, shares drawings from his personal sketchbooks, and opens up about his brushes with bankruptcy and battle with cancer. With his unmistakable jovial warmth, Fluevog reveals the ups and downs of the business’s evolution and his own personal triumphs and heartbreaks with disarming candor and intimacy.

Echoing the eclectic style of Fluevog’s whimsical and witty zine-style catalogs, the book features Fluevog’s own handwritten messages to fans, lush graphics and illustrations, and previously unpublished photographs from the Fluevog archives. It also pays homage to the wild and beautiful John Fluevog shoes themselves, with a behind-the-scenes look at how they are conceived, designed and made.

Seven narrative chapters chronicle John’s story, interspersed with standalone chapters devoted to “Fluevogia” themes. These include Celestial Inspiration, Shoes with Soul and Cult/ure, which spotlights Fluevog’s free-spirited fans, from goths to grandmas.

As well as an instant collector’s piece for Fluevog’s global and passionate customer base, FLUEVOG is a must-have piece of cultural history for followers of fashion, culture and the arts.

About this author:

John Fluevog

John Fluevog is an independent designer and retailer of forward-thinking footwear and accessories. Since 1970, he has been steadfast in creating unique soles for unique souls that have been seen everywhere from the feet of Madonna and Jack White to the runways of high fashion. Speaking of runways, Fluevogs are now the official uniform shoe of flight attendants on Air Canada rouge, the world’s fastest growing airline. John has been recognized as The Canadian Footwear Industry’s Shoe Person of the Year (but it hasn’t gone to his head). keep reading »