Three Mistakes New Authors Make When Writing a Nonfiction Book

Every author starts out with great intentions and ambitious goals, but they don’t necessarily have good publishing instincts. In countless meetings and consultation sessions with aspiring authors of nonfiction books, I’ve found that there are three key mistakes that most new authors make.

1.   They write about what interests them, rather than what interests their audience. Over the course of your career, you’ve acquired a wealth of information, not all of which is useful to your target reader. Your book is not the right forum in which to explore the arcane ... keep reading


Register for Our Book Publishing Boot Camp on March 6

Writing a book can be a challenging but rewarding endeavour. For all you aspiring authors out there in Vancouver, we have just the event for you. On March 6, LifeTree Media is co-hosting a Book Publishing Boot Camp with Pink Velvet Couch, an all-day conference for women entrepreneurs on what it takes to plan, write, publish and market a nonfiction book that can boost your business, showcase your expertise, and build your personal or professional brand.

You’ll hear from an expert lineup of publishers, editors, agents, marketing experts and publ... keep reading


Announcing Our Partnership With Tom Washing on His New Business Memoir

We’re excited to announce that we’re working with venture capitalist–author Tom Washing on his upcoming business memoir, An Unlikely Intervention. The book is scheduled to be released under our Assisted Self-Publishing program on June 16, 2018.

An Unlikely Intervention tells the gripping story of the development of a breakthrough treatment for the second leading cause of death among children under the age of fiv... keep reading


Meet Our New Editorial Director, Sarah Brohman

We’re pleased to welcome Sarah Brohman to the newly created post of Editorial Director. Sarah is a pedigreed editor with deep experience acquiring and editing general nonfiction books in the categories of lifestyle, parenting, spirituality, business, self-help, history, and memoir. During her time at Random House of Canada she edited the work of bestselling authors, including Rick Gallop of The GI Diet series and Paul Kropp, author of How to Make Your Child a Reader for Life, and was responsible for running the award-win... keep reading


See Maggie Langrick Speak at IPBA Publishing University 2018

Calling all independent presses and self-published authors: this year’s Independent Book Publishers Association (IBPA) Publishing University takes place on April 6–7 in Austin, Texas. The annual educational and networking conference offers hands-on learning labs, inspiring keynote speeches, in-depth workshops, a book award ceremony, and many more valuable professional resources.

Our publisher, Maggie Langrick, will lend her award-winning expertise at two sessions. On Friday, April 6, she’ll lead a Book Concept ... keep reading


We’re Partnering With Dr. Sayeh Zielke on Her New Book for Healthy Blood Pressure

We’re delighted to announce that we’re working with cardiologist Dr. Sayeh Zielke on her first book, One Heart, Five Habits. The book is scheduled to be released under our Assisted Self-Publishing program on January 6, 2019.

In One Heart, Five Habits, Dr. Sayeh Zielke presents the top five lifestyle adjustments that are key to maintaining healthy blood pressure. “Dr. Z” was motivated to write the book by a desire to help patients reduce or avoid high blood pressure, rather than only treating them once they have already become ill. ... keep reading


Meet Our New Publishing Coordinator, Jesmine Cham

We’re thrilled to introduce you to Jesmine Cham, our new Publishing Coordinator, who joins the LifeTree Media team as of January 2.

Jesmine grew up with a love of books and always knew she wanted to pursue that passion into the publishing industry. After graduating with a Communications degree from Simon Fraser University, she completed the SFU Master of Publishing program, where she earned the Susan Juby Award for Editing (2013).

As Publishing Coordinator, Jesmine will play a linchpin role in keeping our projects running smoothly, providing a... keep reading


LifeTree Media to Publish Business Book for HR Professionals by Keri Ohlrich and Monica Frede

Hybrid publisher LifeTree Media has signed Keri Ohlrich, PhD, and Monica Frede for their upcoming business book The Way of the HR Warrior: Leading the CHARGE to Transform Your Organization and Career. The book is scheduled to publish in the fall of 2018.

With 20 years of experience as HR leaders working for small organizations, startups and Fortune 500 companies, Ohlrich and Frede believe that Human Resources has immense power to affect an organization’s bottom line as well as its culture — but they admit that it gets a bad rap, partly owing to lack of vision or ... keep reading