Three Killer Book Pre-order Strategies

One of the most important goals in marketing your book is generating pre-orders. But getting those pre-orders can be challenging—not only must consumers be aware of your book well in advance, they must also be excited enough to part with their money, long before they can get their hands on your book. That’s a tough sell for any product. Most consumers, aside from early adopters of new technology, would rather just wait until the item is available, and pick it up then (if they’re still interested). There’s no good reason at all for them to buy it early—unless you give them... keep reading


5 Best Practices for Writing Partners

Every author has their own preferred environment and process for writing, which makes it especially challenging for teams who must consider the preferences and proclivities of both writing partners. While this makes it difficult to lay out a one-size-fits-all set of writing best practices, there are common pitfalls to watch out for.

Here are some tips and tricks to help writing partners get the words out and keep on top of the material.

1. Set up a regular routine

You will be astonished by how quickly a week, two weeks, or even a month can evaporate wit... keep reading


LifeTree Media to Publish Business Book from Leadership Expert Pierre Battah

We’re excited to share the news that LifeTree Media will be publishing leadership and workplace expert Pierre Battah’s first book. Humanity At Work is scheduled to be released under LifeTree’s Best Book program on September 8, 2020.

According to a 2019 Gallup poll, employee engagement levels in the US workplace have remained flat despite the best efforts of human resources professionals and learning companies.

... keep reading

Alt-publishers help keep authors in control

In February, our publisher Maggie Langrick spoke with The Globe & Mail about alternative publishing models, explaining how hybrid publishers help business authors maintain control over their finished books. The article is reproduced in text below, and can be accessed by subscribers on The Globe & Mail website.

Alt-publishers help keep authors in control

By Marina Strauss

When marketing guru Joe Jackmankeep reading


“Writing my book gave me a deeper understanding of my work”: Dr. Vanessa Lapointe’s author journey

The power of writing a book, for many experts, is in spreading their lessons to a wider audience in order to maximize their impact.

For Dr. Vanessa Lapointe, getting her message out there was a major motivation to write. Author of the bestselling Discipline Without Damage, Dr. Lapointe talks with LifeTree Media publisher Maggie Langrick about the rewarding journey she took with her new book, Parenting Right From the Start (published by LifeTree in October 2019). The act of w... keep reading


“Writing is a battle cry against self-doubt”: Claire Booth on becoming a published author

As any author knows, it’s no easy feat to write a book. The dreaded writer’s block often rears its head along the way. But pushing yourself through this challenging process has its rewards.

Entrepreneur, speaker, and author Claire Booth talks with LifeTree Media publisher Maggie Langrick about her struggles with overcoming achiever fever, which is the subject of her first book, The Achiever Fever Cure (published by LifeTree in January 2019). Claire opens up about the transformation... keep reading


LifeTree Media to Publish Business Book from Retail Industry Expert Steve Dennis

We’re delighted to share the news that LifeTree Media will be publishing retail industry expert Steve Dennis’s first book. Remarkable Retail is scheduled to be released under LifeTree’s Best Book program on April 14, 2020.

Despite the clickbait headlines that warn of a “retail apocalypse,” many brick-and-mortar retail brands are enjoying strong growth and profits. Others, however, are destined to become obsolete because they offer merely convenience, decen... keep reading


LifeTree Media to Publish Inspirational Book from Mentor and Investor Brad Aronson

It’s our pleasure to announce that LifeTree Media will be publishing mentor and investor Brad Aronson’s new book, HumanKind. It is scheduled to be released under LifeTree’s Best Book program on March 31, 2020.

When Brad Aronson’s wife was ill with leukemia, they were overwhelmed by the outpouring of kindness from friends, family members, and complete strangers. Aronson realized how life-changing a small act of kindness can be and he began compiling stories to... keep reading


LifeTree Media to Publish Business Book from HR Experts Edie Goldberg and Kelley Steven-Waiss

We’re thrilled to announce that LifeTree Media will be publishing HR experts Edie Goldberg and Kelley Steven-Waiss’s first business book, The Inside Gig (working title). It is scheduled to be released under LifeTree’s Best Book program on April 7, 2020.

The Inside Gig provides a playbook for companies to master business disruptions rather than be run over by them. The war for talent has always focused on acquiring the best, whether through the ... keep reading