How to Nail Social Media as a New Author

Every author needs a website and a mailing list—these are two essential digital marketing tools, and they’re fairly straightforward to set up. But another important component of an online author platform is social media, and that’s where things get tricky. If you’re on social media, but using it mainly to connect with family and friends, learning to use it professionally is not always an easy or i... keep reading


A Nonfiction Author’s Guide to Citation Notes and Bibliographies

Planning to refer to studies, articles, books, websites, or other published works in your book? You’ll need to provide full bibliographic information for each of your references. Compiling this material can feel like a chore when your attention is focused on completing your manuscript, but it’s a good idea to make it a regular part of your writing practice. By keeping accurate, comprehensive notes while you write, you’ll save yourself stress and aggravation when it comes time to format your citation notes and bibliography.

Why cite your sources?

The reas... keep reading


How to Boost Your Author Platform with Content Marketing

Every new author has the same question: How do I build my audience? The obvious answer is a publicity campaign. But traditional media (ie. TV, newspapers, and print and online publications) may not be the right marketing approach for your book, especially if it has to compete with other major current events. Another way to raise your author platform is through content marketing.

Content marketing is the creation and sharing of content such as blog posts, infographics, social media post... keep reading


How to secure permissions for your book

There may be places in your manuscript where you quote from a previously published work. If you’re quoting a substantial portion of the original material, you need to obtain permission from the copyright holder (and you may have to pay a fee). Otherwise, you could end up scrambling for a replacement quote—or worse, be forced to do a rewrite—if the copyright holder turns down your request.

What requires permission to reprint?
Not absolutely everything you quote requires permission, only the substantial quotations. What constitutes “substantial”? If it... keep reading


How to promote your book offer

Running a pre-order campaign is a great way to spread the word about your book and stimulate advance sales. There are different pre-order strategies to consider and not every one will be suited for your particular book. But whether you choose to give away a free ebook, webinar, or something else, people will need to know your book promotion exists, and it’s up to you to tell them about it.

Here’s a look at two forms of online advertising and how you can leverage them to your advantage:
... keep reading


LifeTree Media to Publish Business Book from Business Transformation Expert Angie Tuglus

It’s our pleasure to announce that LifeTree Media will be publishing a new business book by business transformation expert Angie Tuglus. Transformable is her first book, and is scheduled to be released under LifeTree’s Best Book program on May 11, 2021.

According to McKinsey, 70 percent of business transformations fail. Yet, business transformation is not optional, if an organization wants to survive. The world... keep reading


How to get top endorsements for your nonfiction book

To attract the attention of new readers and booksellers, it helps to have the endorsement of relevant, high-profile people that the reader already knows and trusts. So, how do you get those endorsements? You’re going to reach out to experts, published authors, and influential people in your network to ask them to support your book with what is generally known as a “blurb” or “advance praise” in the book publishing industry. Advance praise can be immensely helpful in attracting instant credibility.

What you’ll do is ask potential endorsers whether they’d be willing to re... keep reading


2 Essential Tools of an Online Author Platform

You might have seen the term “platform” tossed around online, but what does it mean for an author to have one? When publishers talk about an author’s “platform,” what they’re referring to is how visible or widely known the author is, and all the ways in which the author shows up in the world.

Traditionally, an author’s platform is composed of their fan base, media appearances, public events, and sometimes their professional network. Today, a strong online platform is even more critical for authors because of its almost unlimited growth potential. Your online fa... keep reading


LifeTree Media to Publish Self-Help Book from Trauma Practitioner Laura Khoudari

We’re delighted to announce that LifeTree Media will be publishing strength trainer and trauma practitioner Laura Khoudari’s first book. Lifting Heavy Things is scheduled to be released under LifeTree’s Best Book program on May 25, 2021.

In her innovative debut book, Lifting Heavy Things, Laura Khoudari, a celebrated strength trainer and trauma practitioner, takes a fresh approach to healing... keep reading