About this Author:
Claire Booth is an entrepreneur, market researcher, speaker, facilitator and university professor. She has 18-plus years’ experience capturing insights for companies across North America both as an executive with market research giant Ipsos, and as founder and president of Lux Insights (Vancouver and Seattle), with clients such as Amazon, Fitbit and Ancestry.com.
She has been recognized as a top-three finalist for business person of the year in her home city of North Vancouver. Claire is an adjunct professor at the University of British Columbia’s Sauder School of Business where she teaches Market Research and she was also a sessional instructor at Capilano University. She chairs the Senior Executive Program for BC’s Marketing Association (BCAMA), sits on the board for cutting-edge theatre, The Cultch, and is a Big Sister to a teenage girl. She swims with North Vancouver’s Masters Team.
Claire lives with her partner, Chris, in North Vancouver, Canada.